Why Your Blog Needs to be Optimized for Mobile Devices

optimize your blog for mobile devicesIs your blog optimized for mobile devices?

If it isn’t yet, then you’re missing out on a lot of views, shares, and comments from readers. Why? It’s because mobile Internet use is increasing. More and more people are searching the web on their mobile phones. It’s even believed that mobile Internet will surpass desktop Internet use by 2014. That’s according to Microsoft data.

What does this mean for your blog?

Since most people are with their mobile phones, there’s a better chance of getting your blog read. You have to utilize all possible avenues for obtaining traffic. And since it’s found that Americans spend, on the average, 2.7 hours on their mobile phones checking social networks, they’re more likely to stumble upon blogs being passed around different sites.

The increase in number of people using the Internet through mobile devices (smartphones and tablet PCs) signals a new era for marketers, website owners, and bloggers. This just opened up a new source of traffic for you.

So make sure that your blog is mobile-ready.

What does being mobile-ready mean? When viewed on any mobile device, your blog has to appear properly. It needs to have the right screen size and resolution. The problem with a lot of websites is they look different when viewed on a smartphone.

When people find it hard to read your blog on their phones or tablets, they’re going to hit the Back button and try another website. You can lose a lot of potential customers with this.

Benefits of optimizing blogs for mobile devices

More traffic. Websites that don’t appear properly on mobile devices will turn visitors away.

Better user experience. User experience describes the quality of experience of individuals who visit a certain website. You’ll be able to obtain repeat customers, new leads and sales when your blog offers great user experience.

Checklist for optimizing your blog for mobile devices

Your blog is mobile-friendly when it meets the following guidelines:

– Can scroll vertically
– Buttons and icons fit the fingers properly
– Has to be designed for optimal finger use
– Unless needed, graphics have to be minimized so that loading speed is not affected
– Helps users get to pages they want very quickly

Make your blog mobile-friendly very easily

First thing you need to do is check how your blog appears on mobile phones and tablets. See if it scrolls down and if the screen fits properly. If you see that it doesn’t look that good, then you’ve got some work to do.

Fortunately, you don’t have to start from scratch. If you already have a theme and don’t wish to change it, just use these great WordPress plugins to mobilize your blog.

WordPress Mobile Pack. It’s a complete kit that will mobilize your blog. Its feature includes a switcher that allows users to choose which presentation to use, a widget to enable mobile ads, analytics, and an interface that lets you access the admin panel while using a mobile phone.

WP Mobile Detector. This can be considered the best plugin to mobilize your blog because it automatically detects the mobile device used and displays the right theme for the site. Adjusting any website is easy with various themes and widgets.

Mobify. It’s a great platform that helps blogs adapt to any mobile device. It’s also available to different content management systems and any update done is automatically made to all systems including WordPress, Joomla, Drupal, and even Squarespace.

Try these plugins and see how your blog easily becomes mobile-friendly. It’s not something you should think about; it’s something you have to do right away. Remember that mobile Internet is upon us and if you want your blog to have a wider reach, then this is the way to go. Make sure that your blog is optimized for mobile devices.

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