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The Five Don’t of Affiliate Marketing For Bloggers

Posted by on 15th Feb 2013 | 5 comments

If you need extra income, you should consider doing affiliate marketing…   affiliate marketing don'ts

Monetizing a blog can be difficult, especially when you’re just starting out. How can you tell what your readers actually want?

This was my greatest challenge when I launched my blog.

Prior to the launch of my blog, I had read several e-books and posts – and the authors advised that I monetize my blog with affiliate offers.

As a newbie, I followed the laid out rules. I even filled my sidebar with affiliate banners and started blogging.

Day in and day out, I’d log into my clickbank account, hoping to see $50 – $100 in sales but nothing happened.

I was fed up and decided to take a better more logical approach. It was when I started promoting health affiliate products.

If this sad story sounds familiar, hang on and I’ll show you the 5 things you must NEVER do when promoting any affiliate product. It worked for me and I’m sure your own case will not be different.

1.       Don’t use hype

I made a terrible mistake when I first started my affiliate business. Of course I didn’t know the negative effect of using hype at the time, but I was using it nonetheless.

If all you do is exaggerate the benefits of a particular offer, without considering your ideal customers’ interest, you’ll lose the trust they have for you.

Hype is an ugly marketing trick. Have you ever felt unhappy when the so-called gurus tried to exploit you? Making money as an affiliate marketer calls for honesty and integrity. Potential customers are counting on you to show them the way.

Don’t disappoint them with your hype and dishonesty. The bottom line is to promote only offers that are truly helpful. If there is any part of the module that isn’t so good, make it known to your readers.

3>2.       Don’t try to sell

Does this sound weird? After all, as affiliates we’re supposed to sell in order to make commissions. All right, I understand you perfectly, but there is a clause there.

The truth is that affiliate marketers are not supposed to sell anything. In fact, it’s not their primary duty.

The role of an affiliate marketer is to motivate, inform and educate potential buyers. If you try to sell the offer, when you eventually lead the prospects through to the salesletter, converting them would be difficult.

Instead, presell in an honest manner and creatively lead the person to the store to complete the sale. Use valuable content to teach people what to do. Teaching sells so well online – use it.

That’s how to pre-sell. Share your best information and don’t hoard any no matter what happens.

3.       Don’t hard sell your subscribers

I know a lot of affiliate marketers who send new products every week to their subscribers. This can be irritating and I advise you don’t do it.

The email list is a vital component of your blogging business. You should nurture your subscribers and get them to trust you.

Once you can achieve that, it’d be a lot easier to monetize the list and make more money.

Bear in mind that sending an affiliate offer that you know would be helpful to your list isn’t a bad thing. In fact, it’s one of the reasons why you should collect leads in the first place.

What I’m saying is that you should minimize promotional email blasts. Balance the free information you share with premium offers. That’s how to build a reputation online, which money can’t buy.

4.       Don’t stuff your blog with banners

The sidebar is a viable spot to add affiliate banners. But don’t overdo things and confuse your readers.

You’ve got to understand that people came to your blog because they’ve got needs in their lives. Every day, millions of people search the web, looking for answers…

Quality content is the only answer you should provide. Yes, with quality content you could easily recommend a helpful affiliate product and make money too.

If you do place advertisements on your sidebar, there is no need to have more than four banners of your favorite affiliate products – keep the sidebar clean.

Preferably, promote offers you currently use to run your business, or promote products you would try yourself. It’s the easiest way to persuade readers to purchase and share with others.

And when they buy through your link, you’ll earn a commission and who knows how much that’s going to be.

What do you say?

What are you waiting for to start making money via affiliate marketing? Remember, bloggers who don’t make enough money from this profitable business model don’t have the required knowledge to make it work.

What you need to get started is an affiliate marketing coach that knows what works, and knows how to take baby steps to achieve your internet marketing objective. Leave a comment below if you enjoyed this post. Thank you for reading…


Michael Chibuzor is an entrepreneur, a freelance writer and the founder and CEO of Content Marketing Up. If you want to grow your blog, drive targeted traffic and make more money, hire Michael to write for you.

5 comments - Leave a reply
  • Posted by John on 15th Feb 2013

    hey Michael,

    you gave some common yet overlooked tips for affiliate marketing beginners…

    now, most of them are like babies… you tell them what not to do, and guess what happens in the next second? you guess it! they do exactly what they’ve been told not to. LOL

    Selling is not the goal of the affiliate, but the vendors. Your mission and focus is to pre-sell the idea or the advantage of using a product or tool… pre-sell, pre-sell, pre-sell. Got it? :)
    John recently posted..Is Your Company Being Advertised Through Google Places Yet?My Profile

  • Posted by Kapil Jekishan on 15th Feb 2013

    G’day Michael from Australia :) All 5 points you mention are critical for the success of an affiliate marketer. The point that struck for me was ‘don’t try to sell’! How often do we see affiliate marketers try to flog a product only for the user to click on the affiliate link and find out that they have to go through the entire pitch again!! Great work again.
    Kapil Jekishan recently posted..5 Websites To Send Your Fax For FreeMy Profile

  • Posted by Hans on 16th Feb 2013

    Great post, Michael. Very clear and informative set up. It’s easy to oversell, this post reminds me to take one step at the time. Thanks and with friendly greetings, Hans

  • Posted by varun on 17th Feb 2013

    Dont stuff banners, thats a very important aspect all aff marketers stuff a lot of banners into one place and it looks like a spammers paradise where no one will be attracted to.
    Good and simple tips thanx for sharing :)

  • Posted by BlackWoods on 18th Feb 2013

    Hard selling is the most common mistake that I see in most bloggers that do affiliate.
    They started their blog mainly just to do their affiliate in order to close sales and totally forgot about content marketing and quality content.