For new bloggers, setting up a blog is sometimes a daunting task. Many like the ease of use of publish on demand tools like WordPress but when faced with the need to make an important change or addition to anything not within the confines of the existing dashboard they wonder if they need a programmer or web developer. The most common need after setting up a blog and choosing a theme is adding meta tags to a blog to gather important data. As a webmaster, you want to learn more about who visits your blog and if your blog is working all the time. Working with webmaster tools from the major search engines is a great way to learn all you can to help improve your search engine optimization (SEO) along the way. The WordPress plugin All in One Webmaster allows you to integrate the required code without editing files in the backend.
The All in One Webmaster plugin found at WordPress allows you to add webmaster codes from Google, Bing, Alexa, BlogCatalog and Facebook Insights to collect visitor data, to submit a sitemap to Google and Bing automatically, and to add a manual HTML header and/or footer section to a blog. A new option for Placed Analytics is available for users who want more detailed data on traffic demographics.
Install All in One Webmaster Plugin
In the Plugin profile area of your Dashboard in the left sidebar, select Add New. Then select Term in the search area and type in “All in One Webmaster” in the text area. Click the Search Plugins button. Select the Details link to the left. Before installing any plugin check out the FYI feature area to the right to make sure your version of WordPress is compatible. If all is agreeable, click the Install Now button.
Setting Up All in One Webmaster Plugin
After installation of the plugin, scroll to the Settings panel near the bottom of the left sidebar. Plugins added to the Settings panel appear at the bottom of the standard WordPress settings links. Click on the All in One Webmaster link. A number of options are available with a name of the code allowed per text box and an example of what the code should look like from the site you obtained it from. A question mark to the right of each text box will give additional information on where to obtain the code from. Add the code and click the Update options button.
At the very least, it is a good idea for beginners to sign up for Google’s WebMaster Central and Google Analytics. Plug in codes in the Webmaster Options and Analytics Options area respectively.
Inserting HTML Code in Header or Footer Section
For bloggers giving advertising a try on their blog, this feature is great for adding code for a header or footer banner (image or text). If you use this area for advertising, try to match the color scheme of your theme when you create your ads in Google AdSense or another company’s ad builder. Visitors will be more receptive to elements that are seamlessly integrated into your blog. Some themes might not work perfectly when the code is added so some tweaking may be necessary.
After setting up the All in One Webmaster plugin to meet your immediate needs learn what you can about search engine optimization and read up on the tools you are using that gather data on your blog.