Create a Blog – First Set of Search Rankings and Traffic

By Zac Johnson | Create a Blog

Feb 06

Now it’s going to get really exciting! Since we already have our blog created, content written and a link building strategy in place… it’s time to start looking at how we are ranking in the search results and seeing if our web site is getting any traffic yet.

How the Link Building is Going So Far

In the last part of the case study we talked about where we are going to focus on building incoming links to the site, which will be through guest blogging.

As of right now I have six blog posts that were written on a few finance and job related sites, and have used the following anchor text to link back to

  • Create a Blog Search Rankingstech support jobs
  • work at home jobs
  • Tech Support Job Source
  • chat and tech support
  • this web site

Knowing the keywords and anchor text I used to link back to the site is important because I want to stress the importance of changing up your anchor text and not trying to only focus on your main keywords. This case study isn’t about ranking number #1 for “tech support jobs”, but it would be a great goal to achieve in the process. The goal is to rank for hundreds of long tail keywords based around that keyword.

As you can see I still have a variation of “tech support jobs” related keywords, while also using generic anchor text like “this web site” and also using the url of the site. This is how you are going to want to build out your ad campaigns.

I have several more guest posts that are scheduled out over the coming weeks, so I will keep you updated as these continually roll out. All of them are using a wide variation of anchor text as shown below.

What is the Site Ranking for Right Now?

Don’t forget, the site is still less than a month old since we first started the case study (started site on 1/25/13). It has no page rank and is currently ranked 6,685,700 on Alexa. These numbers are just to give you an idea of what’s possible for a site to rank for before having it truly established.

For this case study I’m tracking a variation of keywords that I have had blog content written for and would also like the site to rank for. As of 2/6/13, we currently have the following rankings.

  • tech support jobs – #160
  • find tech support job  – #5
  • tech support job source – #1
  • online tech support jobs – #19
  • tech support jobs from home – #16

Using Long Tail Pro we can track all of our current rankings in the search engines for any of these terms at any given time. This is the same software that we used to find a winning niche in the first place.

Long Tail Pro Niche Site Stats

With only a few articles live and less than a month into the case study, I’m quite happy with the rankings so far. It’s a good start, but a long way from where we would like to be.

What About Site Traffic?

Right now there isn’t too much going on. It’s good to see that some traffic is coming to the blog, even though it’s less than two weeks old, but a good portion of those clicks in the beginning are probably from myself working on the site.

The good take away here is that we do have rankings in the search engines, so as our content grows, so should the rankings and traffic.

First Set of Traffic Stats for Blog Case Study

As mentioned, the search rankings are minimal, but it’s good to see that some people are already finding our site through the search engines. I’m sure this will be quite exciting to watch as the site grows in size and starts to rank for some keywords we weren’t even trying to rank for.

Case Study Search Rankings

What’s Next?

Now that we know our “create a blog” case study formula is working, we just need to stick to it!

For the next few days/weeks we will be focusing on the continued growth of the site while adding new content, researching what people are looking for and building out more links through guest blogging.

I also have an infographic in the works, so we will do some testing with this as well. Full site monetization won’t become a factor until we start seeing 50-100 people to the site on a daily basis, but we may start working on a free book/tutorial to start collecting emails for our site newsletter.

Exciting times ahead! I hope you are also walking through the process and creating a new niche site of your own. We are just under two weeks into the case study and already seeing some excellent results!

*** Join in on the create a blog case study –> Click here to start your blog!


About the Author

Zac Johnson is a online marketer with 15 years of experience and also a blogger at, as well as the founder of You can also follow me on Twitter and Facebook

Zubin Kutar February 7, 2013

Keeping an eye on it Zac.

So far this trial websites are taking baby steps … best of luck.

I hope you will keep tutorial in such way that a common webmaster can follow it easily.

For this website getting guest posting from top bloggers are easy for you, but I think you will not use that option. As many new webmaster will not be able to get such kind of guest post opportunity as you do.

What do you think ?

    Zac Johnson February 7, 2013

    Right, I can get exposure on many “blogging” sites, but since this site is finance/job related, it wouldn’t be relevant for inbound links, so I am staying away from them. It’s just a matter of searching out the best sites and seeing if they will allow guest posting.

Reaz February 7, 2013

Really you teach us step by step. I like your concept.

conie k February 7, 2013

Hmm I’m really not a patience person but last year (in August) I’ve done an experience of my own and started a blog which I intended to stick with for better or worse I’m glad to say I’m beginning to see some result I.e having regular visitors and the highest rank I ever had for a blog/site. But I still have a long way to go

    Zac Johnson February 7, 2013

    I hate waiting too… but whenever I don’t do something I think about it again in a month or two later and think about where I would have been if I just spent that initial time to set it up earlier. Congrats on your site.

Jerrywhyte Obamwonyi February 7, 2013

Solid post Zac, as regards your approach and strategy just like what Pat Flyn of SPI blog is also doing with is security guard training site. I have learnt some salient points thanks doe this post

    Zac Johnson February 9, 2013

    Thanks, Pat did a great job with his niche site. It’s making over $3-$4k a month now. I would love to hit the same numbers with this niche site. I think it’s quite possible. It will be interesting to see how many times I can replicate the process if I find solid success with this one.

Kapil February 8, 2013

Hi Zac – I’m enjoying this journey which is easy to follow and not a quick scheme to rank in Google. Are there many finance related blogs which offer guest posting? I assume given the website is still in its infancy the site owners would be reluctant to give you a go? Perhaps you could go in with .. ‘do you realise I run” :)

    Zac Johnson February 9, 2013

    I think it’s more about the quality of article than the site you are going to be linking with the article or author bio. There are also some guest blog networks out there that will make it easier for you to find sites.

Richard Ng February 8, 2013

Nice sharing Zac, keep the updates coming and all the best in the venture!

    Zac Johnson February 9, 2013

    Thanks, glad you like it. The updates keep me up to speed on the site as well! It’s really fun to grow out new sites.

Jay Yadav February 8, 2013

great tips for using the anchor text i will surely use this technique while i will guest post for my sites.

    Zac Johnson February 9, 2013

    Thanks, it’s been working great for this case study. Should work well for you too.

Dinesh Kumar February 9, 2013

I read your article and i have knowledge of Webmaster and Analytics. But i have not seen any blog which is ranking well in search engine with high traffic why?

    Zac Johnson February 9, 2013

    Not sure what you mean on this one… what type of sites ranking?

Chitraparna Sinha February 13, 2013

Zac, I finally got Long Tail PRO and it’s an amazing tool for my blog. On its basis, I am thinking to start few niche sites. Your case study prompted me to try Long Tail PRO.

I had two questions:

1. Is earning through niche sites in a competitive environment really possible?
2. What does (not provided) mean in Google Analytics?

~ Chitra

koscomputer February 22, 2013

great tips for using the anchor text i will surely use this technique while i will guest post for my sites.
Read more at Koscomputer

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