When it comes to search engine optimization (SEO), there is no guarantee that your strategy will garner the results that you desire. Sometimes, one or two little mistakes in the design and implementation of your strategy can result in it completely missing the mark. If your SEO has yet to achieve the sorts of results you were hoping for, you may find that it is due to one of the 10 primary reasons that have been outlined below:
- Lack of long-term perspective
Many clients will only plan to implement an SEO strategy for around 6 months to a year. They believe that, after this time, they won’t need any optimization or that they will only need a little maintenance now and then to keep the rankings in check. What clients need to understand is that SEO is an ongoing process and that you will need to continue implementing the strategy if you want to ensure continued success.
- No understanding of optimization
Most clients see SEO as being an entity that is too complex for them to gain any sort of understanding of. This means that their strategy could be completely unsuited to the type of website you are running, and you don’t even know it. Clients need to make sure that they are aware of the different SEO tactics being implemented on their website, as well as even a basic understanding of what they entail.
- Lack of alignment
Unfortunately, most SEO strategies are not consistent, as well as lack participation and deep perspective. As an example, many experts will try to build random links to your website (which does eventually boost your rankings), but to build a strong link reputation that garners lifetime traffic, you need to properly align your links. This includes consistency, relevancy, diversity, progression, participation and link age.
- Following the leader
This refers to SEO experts watching and following what your competitors are doing. Unfortunately, this is a direct result of clients being too preoccupied with what their competition is doing (and how they are ranking), so they become less concerned with the quality of the tactics they are implementing. This sort of trait has been compared to a dog chasing its own tail – you can never quite reach the goal.
- Wrong expectations
Many SEO companies think that they can get away with making claims and guarantees about the results they can achieve. And most clients do buy into these marketing schemes. The reality of the situation, however, is that no such claims can be made about SEO and having certain expectations about the results that you will achieve will often lead to them falling short.
- Chasing a dream
Unfortunately, the common belief of SEO strategies is that they will bring in all sorts of traffic to your website. Whilst it is true that you will get leads from optimization, it is important to remember that this involves a considerable amount of work and that garnering business online is not the easiest of tasks. You need to ask yourself whether your SEO team is chasing a dream or whether they have done the necessary research.
- The bigger the better
Some SEO experts take on the mentality that ‘bigger is always better’ – they link build by getting your website to participate in as many online communities as possible. It is important to keep in mind, however, that it is impossible to do this for a large number of communities over an extended period of time. Work by the adage ‘quality is better than quantity’ in order to succeed.
- Neglecting the customer
Most SEO strategies tend to be focused more on the search engines and less on the customer. If your customers aren’t getting any sort of value of your optimization strategy, however, you are on a road that leads to failure. Ask yourself whether your SEO strategy is creating value for your potential clients (and, therefore, conversions) or whether you are too focused on getting traffic into your website.
- All strategies are the same
There is a belief that all SEO strategies are the same – what worked for one website will surely work for another. This thinking is completely false, however, as each SEO strategy must be tailored to suit the needs and requirements of each individual business. Your expert needs to understand the goals of your business and be able to translate these into an effective strategy.
- Wrong optimisation strategy
Finally, there are SEO experts out there who are working with the wrong sorts of strategies for their clients, which always leads to failure. Whilst the strategy that they have crafted may be perfect for a website that sells beauty creams and other related products, it may be completely ineffective for a website that rents out safety equipment. Choose the SEO expert who has the right kind of strategy.
By going through each of the above reasons for failure and comparing them to the SEO strategies that have been implemented within your own website, you should be able to pinpoint exactly where you have gone wrong. Once you have done this, you will be able to take the necessary steps to rectify the mistakes and get your SEO strategy back on track.
This guest post was written by Anoop has been working as a freelance writer for Zeemo. The company is known to provide excellent services for web design Melbourne, web development, online marketing and SEO services in Melbourne over a decade now.