When I started blogging, I never understood SEO. Though, with time, and requirement I understood, I couldn’t succeed without learning search engine optimization. First few year, I spend testing different SEO tips and techniques on my WordPress blog, and some of them worked in positive direction, and few wrong once pushed my traffic down .In this journey, I learned a lot, and pulled my blog out from Google Panda penalty.
In this article, I will share few SEO tips for your WordPress blog, which will help you to make your blog more search engine friendly. First, lets start with basics of SEO. SEO works 3 ways:
- On Page SEO – keyword optimization.
- On site SEO – Site wide SEO settings.
- Off site SEO- link building, Social media factor.
I have already shared, why WordPress is not SEO friendly, and it requires lots of tweaking and SEO plugins to make it perfect. For example, default WordPress permalink is ugly and we should use a search engine friendly permalink like “%/permalink%”. Here, I will share 3 tips to improve on your WordPress blog today:
Making your WordPress blog SEO tighter:
Create and submit a site map:
Sitemap is a XML file, which contains all the URL of your site. This single file helps search engine robots to deeply index your blog. On WordPress blog, you can use Google XML sitemap plugin to help you create a dynamic XML file. This plugin will help you to create a sitemap file, and as soon as you will update your blog, your sitemap file will also be updated. Read: How to create WordPress site map
- Make-sure you submit your sitemap to major search engines like Google, Bing.
- Place your sitemap link in the footer of your blog, this will help in deeper indexing.
Fix broken links:
Last year, my website got affected by the famous Google Panda algorithm. When I started auditing my website, out of many SEO issues, I found almost 2000+ broken links. Broken links are dead-road for search engine bots, and they hate it as much as your reader does. For WordPress, we have a plugin “Broken link checker“, which checks all internal and external links for 404 error and for redirection error. The best part about this plugin is, you can easily fix broken or redirected links with single click.
- Use this plugin once in every 1-2 month, depending upon your publishing frequency.
- Use “nofollow” attribute, when linking to a low-quality website.
Noindex category and tag archive pages:
One of the major SEO mistake we do on our WordPress blog is by keeping all pages index in search engine. Have you ever thought, pages like /page/1, /page/2, tags, categories or author archive page give any information to search engines. Infact they acts like a low-quality pages.
These pages are useful for your site architecture and quick navigation. Use them for your internal-management, and use no-index tags on them. Only let your posts, and pages be indexed in Google. You can control indexing of archive pages by using your theme inbuilt SEO, or by using SEO plugins like WordPress SEO by Yoast, Meta robots plugin.
SEO of WordPress blog is not tough, but undoing a wrong SEO settings effect will take time. So, make sure when ever you are applying new SEO techniques on your WordPress blog, you should be sure of what you are doing. Need more tips for your WordPress blog SEO? Check out: 3 more WordPress SEO tips.