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How to Optimize Your Blog Posts for Better Search Engine Rankings

Posted by on 1st Feb 2013 | 15 comments

Writing excellent blog posts won’t be enough to get you more readers.


Optimize your blog postsIf you’ve been blogging for quite some time now and haven’t even gotten close to obtaining a hundred subscribers despite knowing that your posts are really insightful and helpful to readers, then there’s a problem.

The most likely reason is your blog posts are not properly optimized for the search engines.

Blogging isn’t just about writing. You need to learn how to optimize your blog posts because it’s going to help you acquire more readers (and eventually monetize your blog) by getting a good ranking in Google (and other search engines).

SEO is good for blogs. If you’re blogging for readership, money, or both, it’s definitely going to be a huge help.

The good news is it isn’t difficult to do.

Here are few simple and effective ways to optimize your blog posts:

Compose effective headlines

Headlines call attention to your blog. If it’s written exceptionally, then it can lure readers. If it sucks, no one’s going to care even if your blog has really great content. The principle is basically the same with news and other written materials meant for public consumption: great headlines make great blog posts.

Use keywords and sprinkle them throughout the post

Find keywords to use on your blog. This is important in optimizing your content. Use Google’s Keyword Tool to research relevant keywords for free.

Also, make sure that your keyword is sprinkled all throughout the post. Your keyword is mentioned enough times. Traditionally, it has to appear at least 3 times in the body: beginning, somewhere in the middle, and at the concluding paragraph. But don’t overdo it. The last thing you want is to dismay Google because of keyword stuffing.

Many bloggers are confused as to how many times the keyword has to appear in posts. A lot of people today still adhere to keyword density rules, but it does not work for me because it appears unnatural.

Pack your post with as much info as possible

Ensuring the post contains relevant and useful info is going to help boost your placement in search engines simply because Google focuses on quality content.interlink your postsInterlink your posts

People love blogs that have useful stuff. You’ll be able to acquire a huge following if you have informative and entertaining posts. When people love your blog, they’re going to share it, helping boost blog traffic.

Interlink your posts

There are several benefits to interlinking posts and pages of your blog. First, it helps improve SEO. Google likes blogs that have internal links.

This is great for adding link juice to a certain post or page. Second, it helps boost ranking for a particular post. And third, it gives your readers more options. Showing them relevant posts that they might want to read is great for keeping people hooked. This can even help improve bounce rates.

You can manually interlink your posts or use Word Press plugins that automates it for you.

Use relevant images

We all know how images help attract readers to a blog post. But more than being eye candy, images can help optimize your blog posts. Photos can be used as headings and help break long texts, which make posts easier to read. In addition, alt tags and keywords for images can improve your blog’s SEO.meta data to optimize your blog posts

Don’t forget meta data

The meta keyword, and description tags have an impact on your SEO. Include your keywords in the meta tags and write a short yet concise description of what the post is about, making sure that the keyword is mentioned once.

Don’t forget that the most important thing you need in having a successful blog post is quality of content. Write for your audience. Be sincere in your desire to help them. Then do the tips mentioned above. These will help get your post indexed and ranked a lot more quickly.


Irwin creates awesome content for various businesses online. He blogs about writing and other stuff, like Survivor. He also contributes for a lifestyle magazine. Follow him on Twitter and Google+.

15 comments - Leave a reply
  • Posted by Nhick on 1st Feb 2013

    Agree with all the stuffs here, maybe I’ll just develop my creative writing in order to come up with an effective title and engaging article.. Thanks for the tips.
    Nhick recently posted..The Wireless PC To TV Media Streamer – now you can playback almost any media to TV wirelesslyMy Profile

  • Posted by Lee on 1st Feb 2013

    love the read.. anytime i can up my seo game im all in .. and yeah the alt tags and keywords for images can improve any sites SEO. Question i have is if you stop posting to your blog how long before google starts to drop your pr?

    • Posted by Irwin Lagman on 1st Feb 2013

      Right on, Lee. I do think a lot of bloggers and marketers fail to see that these little things, (alt tags, meta tags, etc.) can help improve SEO. We need to utilize every resource we have to improve our site’s rankings. Re your question, I think even if you don’t post as regularly on your blog as long as you have acquired enough followers who read your posts, then you’re good. What matters is traffic still comes in. I recommend you create evergreen articles–those that can attract visitors even if they’re written a long time ago. Evergreen articles can help ensure your ranking.

      But I still recommend that you post regularly since Google loves fresh content.

  • Posted by Oladipupo Olutayo on 2nd Feb 2013

    Irwin Lagman. Yes you are right! writing an evergreen post helps a lot. If you have evergreen articles on your blog, readers will keep coming day after day.
    Oladipupo Olutayo recently posted..Facebook Introduces Graphic SearchMy Profile

  • Posted by Robert Calvin on 2nd Feb 2013

    Thanks Irwin , Your post really helps me a lot . I learnt new things from here those are very much useful i will surely follow those in my blog.

  • Posted by Sean Nicholson on 2nd Feb 2013

    Great points, Irwin. The simple steps are sometimes the ones bloggers overlook. They start worrying about page rank and inbound links before they have even optimized their content for the search engines.

    Sean Nicholson recently posted..Three Words That Will Speed Up Your WordPress BlogMy Profile

    • Posted by Irwin on 4th Feb 2013

      I agree, Sean. A lot of bloggers focus too much on the bigger stuff. They fail to realize that it’s a step-by-step process; that we need to take baby steps first.

      Thanks for dropping by!
      Irwin recently posted..Is Odesk Still Great for Finding Writing Projects?My Profile

  • Posted by Alex on 3rd Feb 2013

    What do you think about Yoast WP SEO plugin?
    thanks for the info!

  • Posted by Paul D. Mitchell on 4th Feb 2013

    Hi Irwin, Each post you publish on your website has the potential to increase your search engine traffic. By adding meta data to your posts, writing good headlines, and cross linking between your older articles, you will soon start noticing an increase in your search traffic. Loved the post.

  • Posted by Ibukun on 16th Feb 2013

    Thanks for sharing your insights on this. I especially agree with your statement about meta descriptions. It really does help one’s SEO efforts with blog optimisation and I have seen it happen. Interlinking withing blog posts is something I need to do on my blog, and after reading this I will start doing so on some of my old posts.
    Ibukun recently posted..VeMerchant App for Android Smartphones is Now Live!My Profile