Writing excellent blog posts won’t be enough to get you more readers.
If you’ve been blogging for quite some time now and haven’t even gotten close to obtaining a hundred subscribers despite knowing that your posts are really insightful and helpful to readers, then there’s a problem.
The most likely reason is your blog posts are not properly optimized for the search engines.
Blogging isn’t just about writing. You need to learn how to optimize your blog posts because it’s going to help you acquire more readers (and eventually monetize your blog) by getting a good ranking in Google (and other search engines).
SEO is good for blogs. If you’re blogging for readership, money, or both, it’s definitely going to be a huge help.
The good news is it isn’t difficult to do.
Here are few simple and effective ways to optimize your blog posts:
Compose effective headlines
Headlines call attention to your blog. If it’s written exceptionally, then it can lure readers. If it sucks, no one’s going to care even if your blog has really great content. The principle is basically the same with news and other written materials meant for public consumption: great headlines make great blog posts.
Use keywords and sprinkle them throughout the post
Find keywords to use on your blog. This is important in optimizing your content. Use Google’s Keyword Tool to research relevant keywords for free.
Also, make sure that your keyword is sprinkled all throughout the post. Your keyword is mentioned enough times. Traditionally, it has to appear at least 3 times in the body: beginning, somewhere in the middle, and at the concluding paragraph. But don’t overdo it. The last thing you want is to dismay Google because of keyword stuffing.
Many bloggers are confused as to how many times the keyword has to appear in posts. A lot of people today still adhere to keyword density rules, but it does not work for me because it appears unnatural.
Pack your post with as much info as possible
People love blogs that have useful stuff. You’ll be able to acquire a huge following if you have informative and entertaining posts. When people love your blog, they’re going to share it, helping boost blog traffic.
Interlink your posts
There are several benefits to interlinking posts and pages of your blog. First, it helps improve SEO. Google likes blogs that have internal links.
This is great for adding link juice to a certain post or page. Second, it helps boost ranking for a particular post. And third, it gives your readers more options. Showing them relevant posts that they might want to read is great for keeping people hooked. This can even help improve bounce rates.
You can manually interlink your posts or use Word Press plugins that automates it for you.
Use relevant images
We all know how images help attract readers to a blog post. But more than being eye candy, images can help optimize your blog posts. Photos can be used as headings and help break long texts, which make posts easier to read. In addition, alt tags and keywords for images can improve your blog’s SEO.
Don’t forget meta data
The meta keyword, and description tags have an impact on your SEO. Include your keywords in the meta tags and write a short yet concise description of what the post is about, making sure that the keyword is mentioned once.
Don’t forget that the most important thing you need in having a successful blog post is quality of content. Write for your audience. Be sincere in your desire to help them. Then do the tips mentioned above. These will help get your post indexed and ranked a lot more quickly.