How To Choose A Best Domain Name Smartly

By Amrik Virdi | Blogging

Jan 27

TheSignToAGoodDomainNameIf you are setting up a blog one of the first things you need to do is choose a domain name, This is your URL (Uniform Resource Locator) which is your virtual address on the internet. Your domain name is what your loyal readers/potential customers will use to locate your blog.

Ideally, it needs to be a reasonably short, memorable name and you can be as creative as you like, Bear in mind, however, that a straightforward domain name such as not only gives a clue to what the site is about (Monetization Tips), but is also useful in terms of search engine placement and optimization.

Domain names can be bought quite cheaply these days and have a variety of extensions such as .com,, biz and .tv are also available and other varieties are likely to come online in time. If  possible, try to purchase the domain name with the .com extension and/or your country extensions (, etc).

Tips for choosing a domain name –

Consider the following:

1. Have several domain name choices in mind. Your first one might not be available.

2. If possible, use a key word that relates to your product or service in the domain name.

3. Choose catchy, memorable name where possible.

4. Make sure the domain name is easy to spell.

5. Check the sleeping of your domain name before you make your purchase. Once you’ve pressed the purchase button, you can’t make any corrections.

6. Remember to renew your domain name on time annually to maintain ownership.

When choosing the domain name, remember the acronym RAIL:

1. R- recall. How easy is to recall the name?

2. A-aesthetics. How does the name look? Does it look good on business cards and company literature?

3. I-impressions. First impressions are crucial. Does the name sound good?

4. L-length. Domain names are limited to the 26 letters of the English alphabet, ten numerals and hyphen – 37 characters in all. When picking a name, less is more. A short name is preferable to a long one.


About the Author

Amrik Virdi. Nothing more than a guy who cared enough to try... Visit my blog: My Blog.

Arup Ghosh January 27, 2013

Is there any negative impact on visitors of foreign country for cTLD using blogs?

panda January 27, 2013

Nice topic. I like your every post. I know first time about AR after PR :) so its nice. I learn one more thing from you. Thanks for it
Recently I changed my domain to successfully. Please visit my blog….

Sean Nicholson January 27, 2013

Love the R-A-I-L acronym. Length is definitely the toughest one, as many of the short names are taken. But new domains like the .ly domain are making things a bit easier.

Thanks for the great tips!


Yecruzsulla January 28, 2013

greats post amrik,
i just want add some of my opinion…

if we want build a personal blog, i prefered to use our name for a domain.
because its more credible and barndable :)

Kuldeep January 28, 2013

I want to create a website on health & insrnc plz suggest a domain name,

Aditi Datta January 28, 2013

Well I do feel the same that choosing an appropriate domain is definitely very important for your website and infact this is the foremost step you need to do for your site. I just love the R-A-I-L acronym that you have highlighted. Great!! Thanks for the share!!

Hadley January 28, 2013

Picking a url that targets your keyword is still very important, I had 22 mini sites in my market for different cities across the country and it helped me to get them to the top of Google very quickly.

Dhruv Bhagat January 28, 2013

In point 5, Is it sleeping or spelling ?


Florett Rivera January 28, 2013

Excellent post and wonderful blog, I really like this type of interesting articles. Think the reason big names have been able to be successful (Google, eBay, Amazon) is that they had a real product and that’s what kept people coming back. These domains did not rely on keyword search, so it didn’t matter then (there was also less competition) whether they were relevant or not.

Main Uddin January 28, 2013

I am very happy happy to see as Amrik Virdi has come back again in blogging .

Angela Lea January 29, 2013

Domain is truly a very important point for our success in it. Domain name is basically not only the thing we see in front , it really have a great impact on the website. i appreciate your effort emrik. great post.

kiran January 29, 2013

No,it doesn’t impact foreign country bcz so many blogger’s are still using cTLD’s.

Chitra Lekha January 29, 2013

very useful post for a newbies, who are planning for new domain. Choosing a domain name with a primary keyword in it will be a nice idea!

Tim Potter January 29, 2013

Love acronyms makes life so easy. I have drilled RAIL into my head. thanks for this wonderful blog. Have a great day.

travaux January 29, 2013

It is not necessary for SEO to put the keywords in the domain name, but it looks like more aestetic and pro.

Hadley January 30, 2013

Your domain name is cruicial to the long term success of your website. I got lucky and was able to get all the keywords with different cities/towns for a market and it really helped me rank for my keywords quickly. They are still holding top positions now.

Sugandha Agarwal January 31, 2013

Heya Amrik,
Thanks for the Info I will definitely keep these tips in my mind!
Good to see you back!
Cheers m/
~ Sugandha! :)

Diane Clark January 31, 2013

Detailed and helpful practical hints – thanks for sharing your experience. I’m certain that not only beginners, but even experienced bloggers can overlook some of these important aspects.

    Amrik Virdi February 1, 2013

    Thanks for motivating me.

    Amrik Virdi February 1, 2013

    Thanks to you. It was you I am back in blogging again. I will try my best to give what my readers deserve. Keep reading.

vinay goud January 31, 2013

nice article. i am thinking to move to a new domain this article helped me a lot…thank you..!!!!

Amrik Virdi February 1, 2013

You are welcome Vinay!

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