There’s a right way and a wrong way to dress up your blog for maximum exposure. Read on to find out how a few simple tips can make a big difference.
First off, you need to remember that today’s internet readers have a different set of expectations than people who got their news from a book or magazine. For one, attentions spans are shorter so you need to get to the point more directly, but those are just the initial requirements.
One of the bigger traps inexperienced bloggers fall into has to do with the tone they use when they write. You need to personalize your business and one of the best ways to accomplish that is with a conversational tone. You want readers to relate and so you need to talk to them and not at them. On the web in general and with blogs specifically, reaching out with a friendly manner gets more visitors and converts.
Remember that you need to engage your readers even when you don’t have anything to sell. Visitors to your site are the be-all for many websites and fostering a captive audience has a lot to do with writing with authority and conviction. That means you need to relay what you know and feel passionately about. This advice even applies to the business owner since you can write about topics that interest you and tie them into your company.
Of course you need to be able to write well. Self editing comes in handy here. Try leaving yourself enough time to pen a first draft of your blog and then leave it alone to ferment for an hour or even a day if time allows. With just a little distance you’ll see mistakes and different ways to say things that could have been overlooked if you went with the first pass.
Walk before you try to run. That means sticking to the basics is a prerequisite. You need good spelling and grammar techniques to be taken seriously by any readers. One or two slipups might be forgivable, but make bad writing the norm and you’ll lose readers and business through the corresponding holes in your reputation.
Finally, try to keep in mind that you’re not writing brochures or promotional copy. The hard sell doesn’t work with the blog and you need to leave your readers with the impression that you’re an expert in your field and they’ve got some valuable information from reading your work.