Ten years back, my mom got taken in by Google Cash Cow frenzy. I, a school kid, came across the “I will give you something that will change your life” line then for the first time. This “something” is nothing more than autopilot systems claiming to mint money overnight. Well, it didn’t change my mom’s life; she earned only 100 USD in a year with the so-called life changing system!
Between 2003 and 2013, nothing much has changed. The same line, in many variances, is found in almost all sales page, even if its an eBook showing you how to setup a blog! It’s really maddening.
The reasons are completely psychological.
The proponents of “I will change your life” are generally a group that feed on the inner aspirations of people who are scouring the Internet looking for money making avenues. Ever since the late-1990s, Internet has been branded as a place which holds unaccounted wealth, much like Solomon’s mines. Sadly, both are non-existent.
The non-existence of this unaccounted wealth is a fact which the followers and founders of “I will change your life” group very well knows but they will never let the bubble burst.
Yes, you can earn money from the Internet but what these life changing systems offer are “get rich quick” schemes; something on the lines of “invest $17 today and earn $1700 tomorrow”. I have come across hundreds of such systems.
Perhaps, people who fall into this trap know it is too good to be true but nonetheless, they give in. Why? That’s my question.
To be honest, everyone out there wants to have the dream house, the dream car, the dream bank balance and a life without any hiccups. Nothing wrong in thinking so. This desire is close to what millionaires and billionaires lead in real. But hey, they worked hard to reach where they are today. Even a billionaire has to check company financial reports and see if things are going on the right track. No one gets money overnight, unless of course, you’re pursuing some illegal means.
For a commoner like you and me, the desire of a dream house and other extensions is just overwhelming. And when someone tell us, “buy this system and it will make you money on autopilot, we just lap it up”. Many of us have done that, many of us will continue to believe in this. This is the reason why “I will change your life” sermon is such a big pull.
What they do is manipulate you psychologically with such persuasive methods that if you don’t buy into the idea today, you’re a loser!
Everyone has a faculty called “brain”, all we have to do is “use it”.
What I have written above is my personal opinion, yours might differ. Share your views with me.
Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.