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How to Write Engaging Blog Post That Stick

Posted by on 9th Jan 2013 | 5 comments

There are millions of different blog post out there on the web. The questions comes down to, how do I get people to pay attention to mine? And then after they pay attention, how can they remember what I wrote? With there being so many blogs on the web, it is important that you write content that gets noticed and sticks in the readers minds. Just how do you write content that sticks in readers minds? Here are some tips you can implement immediately to start seeing results.

Attracting New Readers to Your BlogThere’s no secret, headlines can make or break a blog post. You can have written the best blog post ever, but if no one takes the time to read it, then unfortunately all of your labor was in vain. People determine whether or not they are going to read a blog post by its headline. How many times have you scrolled through a blog to click on certain post that grabbed your attention? If you’re like many readers, it happens all of the time. Most likely it was the headline that grabbed your attention and made you click.

So here are some tips to help you write some sticky headlines. One simple way to write engaging headlines is to use numbers. If you take a look at some of the most successful magazines of all-time, you will notice that they use numbers on the cover page. Cosmopolitan is famous for using numbers in headlines to capture readers attention. The next time you are in the grocery store, pick up one, or better yet, Google “Cosmopolitan Magazine Cover” and take a look at how they use numbers in headlines to draw readers in. Using numbers in your headlines can increase click through rates and leave readers with memorable impressions.

Using Descriptive Words in Your Headlines

Another technique you can use to write sticky headlines is to use descriptive words. Descriptive words adds excitement to the headline and pulls at the impulse of the readers. For instance, “7 Hardcore Exercises to Get Ripped Abs.” Now read this, “7 Exercises to Get Ripped Abs.” The descriptive word “hardcore” added urgency to the headline, it demands more attentions. Here’s another example, “3 Simple Things You Can Do to Save Money On Gas.”  Versus, “3 Things You Can Do to Save Money On Gas.” Again, the “simple” descriptive word adds urgency to the headline and demands attention.

Along with descriptive words, sprinkling benefits in your headline can drive engagement through the roof. When speaking benefits, think about what the reader will gain as a result of reading your blog post, then brainstorm until you find the perfect combination. For example, “7 Hardcore Exercises to Get Ripped Abs.” Now consider this one, “7 Hardcore Exercises.” The headlines with “Get Ripped Abs” would appeal to many people more than the headline without it, why? Because people want ripped abs. Including benefits in your headlines can do wonders for your engagement.

By practicing these tactics, you will write stickier headlines. Don’t expect to become a headline writing genius overnight. Take some time and be conscious of these techniques as you write headlines. After some time, you will begin to implement them naturally and write headlines that have high click-through rates. Write sticky headlines and make sure you have fun doing it!

What are some techniques that are successful in helping you write great headlines?


Mike Calloway is the founder of Trinity Digital Marketing, a web design company in Washington, DC. He enjoys making music, spending time with friends, building websites, and being a car enthusiast.

5 comments - Leave a reply
  • Posted by John Conor on 9th Jan 2013

    Engaging blog posts are important to retain your readers from switching to some other blog related to your niche. Keep your audience entertained with exciting topics and spectacular content!!

    Thanks for the great post Mike!
    John Conor recently posted..10 Places to Syndicate Your Article for FREEMy Profile

  • Posted by Kapil on 9th Jan 2013

    This is great advice for bloggers. You really have to work hard to differentiate yourself from the next blog. Time is scarce for many readers out there – if your headlines aren’t stimulating, they are less inclined to hit the click button.
    Kapil recently posted..How To Add The Start Menu to Windows 8My Profile

    • Posted by Zac Johnson on 10th Jan 2013

      With so much competition out there, it really is a battle for readers to choose over what blogs they are going to read and which they will pass over. Which means you need to find what your good at and be the best at it.
      Zac Johnson recently posted..How to Grow Your Blog’s AudienceMy Profile

  • Posted by Ben on 9th Jan 2013

    Great article Mike. Headlines are definitely VERY important in the success of any blog post. You only have a split second to grab someone’s interest, so you gotta make it count. thanks for sharing these tips.

    -Ben
    Ben recently posted..Are You Using Infographics To Drive Traffic?My Profile