How to Grow Your Blog’s Audience

By Ilana Morgan | Blogging

Jan 09
how to market your blog

how to market your blog

Starting up a blog can be a fun and exciting venture, whether it is for personal or business blogging. But how do you grow your audience when you first start your brand new blog?

Having a blog that sits there with five followers who happen to be the family members you bribed/forced to follow your blog can be quite disheartening to a new blogger.  Also comparing your blog to other similar blogs that seem to grow overnight is a no-no. Your blog is unique and so are you so stop comparing and start working on growing that audience via social media and other means.

The best way to start this is to determine your target audience. What age group, gender, nationality, interest groups would be drawn to your blog and your content? Some blogs market to specific niche groups but this can be difficult when you first start out. Start a little broader to begin with and you can always narrow it down later on.

The first thing to do is to promote your blog everywhere! Get some business cards give them to anyone and everyone. Join Twitter and Facebook and other social media sites to start to garner readership through these sites.  I actually have more readers on my Facebook page than on my Google Friend Connect!

Find forums and other blogs or websites that are similar to yours and reach out to these people. Leave comments on like-minded blogs, see if other bloggers will let you guest post on their blog and leave your links on forum and website posts.

blogging tips

I have personally found that blog give-aways are a great way to draw in new readers and followers to your blog. You can make it a condition of entry into the give-away that the person follows your blog. Give-aways promoted on Twitter and give-away sites can bring in bigger numbers but you need to find give-away sites suitable for your blog’s market. The downfall of this is that some people only follow your blog to enter the give-away and then drop off the radar as soon as the give-away is drawn. This is the sad reality of the online world but something you must accept as a blogger.

Next is content. Make sure your content is well written with appropriate images. Keeping a schedule is important for blogging and blogging regularly will also help grow your blog as readers can see you are committed and not just writing when you feel like it.

Lastly make sure you have options for people to follow your blog. Be it Google Friend Connect, RSS, email and any other methods make sure these are visible to your readers!

Growing an audience for your blog doesn’t happen overnight and requires consistency and commitment. By following the advice above you should be able to reach your target audience in no time.

Image one courtesy of: http://www.britannica.com
Image two courtesy of: http://marketing-expert.blogspot.com.au/2012/11/guest-blogging-challenges-
and-how-to.html#.UOuKU2-kqIg

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About the Author

Ilana Morgan is a freelance writer, blogger and magazine editor from Australia who enjoys writing about fashion, design and technology. She writes successful vintage fashion blog and loves her cat, family and cups of tea.

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