Create a Blog – My Niche Blog Follow Along Case Study

By Zac Johnson | Create a Blog

Jan 07

It’s the beginning of a new year and that means plenty of people have new resolutions that they want to live by. One of the most sought after resolutions every year is to make more money and start your own business. One of the best ways to do this is by participating and learning from others as a community. There is nothing better than having a support group or follow along to guide you along the way.

One of my personal resolutions this year is to make sure that grows in size and comes a much better site and community. I already have a few improvements in the works for the site design, removing a bunch of advertising from the site, bringing in some new writers and now I’m even more excited than ever to grow the site by introducing my own “Create a Blog” follow along series.

Why a New Blog Series Now?

Google PenguinThere are many reasons to create a full case study on the “start to success process” of creating a niche authority blog. In addition to being an excellent free resources for all of my blog reasons, it’s also important because Google has changed so much over the years. Google Penguin, Panda and the EMD bans… and there are plenty of new updates on the way.

It used to be easy to buy an exact match domain name, throw a bunch of keyword rich articles on the site, do some article back linking and create 2.0 link wheels then rank for the keyword of your choice. Those days are over and now it’s much harder to rank in the search results, and quality is key! Worst of all, there are still main scammy products out there try to sell people on these old tactics that no longer work.

Another reason I’d like to start a create a blog series is because of the success and response I’ve seen from Pat Flynn’s case study. No only has he had some amazing success with his actual niche site from the case study, but he has helped a tremendous amount of people along the way. If you love pod casts I definitely recommend you check out his stuff on iTunes!

From a personal aspect it’s also very important for me to create this series. Here are just a few of the reasons why.

  1. I want to introduce people to the world of blogging and making money online through a simple step by step process
  2. There is no better motivation to succeeding than by actually putting yourself out there
  3. I’ve already done well in the “blogging” and “make money online” niche, so now I’m going to attempt to create an authority site in a completely different niche market

Of the three points I listed, they all have great importance.

Every day thousands of people are registering their first domain name and setting up new hosting accounts for the first time. Unfortunately once they do this, many of the sites and the owners motivation dies off. I’m hoping I can motivate and inspire others to create a new blog, whether their first blog or a new one outside of their comfort zone and find success.

The second point is probably the scariest! There is nothing like putting yourself out the for other people to see. Not only will they watch your successes and failures, but in the world of internet marketing, people are always looking to make a quick buck and steal your ideas and success. By writing about the whole creation, building and monetization of my new blog through BloggingTips’ “Create a Blog” series, I will not only be helping all of my readers learn through the process, but also keep myself motivated and on my toes as well.

Lastly, I will be diving into a completely new niche market that I have never done any work in before. This will not only make it interesting, but also quite competitive. I’ll also be sure not to link to the new blog through any of my other blogs, as I don’t want to use success from my other sites to influence how well this one does.

The “Create a Blog” Series Broken Down

Creating Your Blog Business ModelWhen starting any new business or blog online, you can usually break down the process before you even get started. From previous experience I have a pretty good idea of how the flow goes, which starts off with the research, building content, focusing on your backlinks, monetizing your site and continued growth.

It sounds a lot easier than it looks. Since there is a lot to cover in each of these broken down sections, I will be writing updates along the way.

Below you will see the five categories along with sub breakdowns of each.


  • Finding a new niche
  • Choosing the right domain name
  • Using research tools and software
  • Analyzing competition and potential success

Building Content

  • Initial setup of the domain, hosting and blog
  • Logo creation and brand identity
  • Selecting a quality wordpress theme
  • Writing quality and useful content


  • Setting up social profiles for the blog
  • Writing relevant content on various sites
  • Guest blogging in relevant niches
  • Blog commenting and viral content


  • Analyzing how other relevant sites monetize
  • Testing different revenue methods
  • Split testing ad placement locations
  • Building a mailing list / product

Continued Growth

  • Monitor the traffic, rankings and backlinks
  • Continue to write original content for the site
  • Focus on quality backlinks and visitor retention

Keep Your Blogging Goals on TargetIt’s one thing to say you are going to build a new site and say you need to focus on content and link building, then it’s another to actually write out the process and see how much there really is down the road.

It will be an exciting journey and there will be plenty of updates and reviews along the way, usually on a weekly to bi-weekly basis.

Please keep checking back in and I would love to see a lot of comments and questions along the way, and feel free to start up your own new blog and follow along in the process.

No matter what blog or niche we are in… it’s top priority to always keep your target in sight and keep working towards your goals!

*** Join in on the create a blog case study –> Click here to start your blog!


About the Author

Zac Johnson is a online marketer with 15 years of experience and also a blogger at, as well as the founder of You can also follow me on Twitter and Facebook

Chimezirim Odimba January 7, 2013

It’s a great thing you want to give your subscribers. There are very many “what to do” books. The reality on ground is that many people “know” what to do. It’s usually how to do it that poses a big problem. For example, people know that they need backlinks and that guest blogging is a great way to get them. However, how do they go about doing it effectively? That’s where your case studies will come in very helpful.

    Zac Johnson January 8, 2013

    Thanks, I’m excited to see where this goes. Starts out as something small and hopefully builds up to something big! Should be fun either way.

Ashleen Moreen January 7, 2013

You are right that for this year there are so many kinds of New Year’s Resolutions and I am one of that people that having a huge list of New Year’s Resolution and number one of my list is having my own business. This really helps me and thanks a lot for sharing this to us.

    Zac Johnson January 8, 2013

    Excellent, keep us all updated with your progress on starting a new business and blog!

Mike January 8, 2013

Zac, this will be very interesting to follow. I got a great deal from Pat Flynn’s case study and am glad you mentioned him. Seeing a new one from the start under the “new” Google rules will be very educational. Good luck, and can’t wait to see your progress.


    Zac Johnson January 8, 2013

    Yea, Pat did a great job and ended up with a really nice niche site that makes him an extra $1000 a month, while providing some great lessons to his blog.

It’s really a great thing. Generally people need backlinks and that guest blogging is a great way to get them.

    Zac Johnson January 10, 2013

    In this case study I’m going to explore a wide range of content and link building methods, including guest blogging. Be sure to keep checking back for updates.

Jeremy Greene January 9, 2013

Zac, can’t wait for the next instalment. Is there a way I can subscribe to the series? Or do I have to wait for the omnibus email?


    Zac Johnson January 10, 2013

    Be sure to sign up to the newsletter or RSS feed. I will start sending out newsletter mailings and updates on the progress of the case study.

      Mohit Rajwani January 17, 2013

      Just subscribed to your RSS and can’t wait for the upcoming series.Will be waiting for it,hope to see it in my inbox in next few days only :) :)

International Conferences January 19, 2013

Interesting web-blog for all the people who wants to take New year resolutions and for other purpose the truth on floor is that many individuals “know” what to do. It’s usually how to do it that presents a big issue. For example, individuals know that they need inbound links and that visitor writing a blog is a fantastic way to get them. However, how do they go about doing it effectively? That is where your situation research will come in very beneficial.

Enstine Muki January 20, 2013

Hi Zac,
Good to be on your blog again this weekend and reading this post.
One thing I decided to do this year is not to make more than one resolution. Sometimes, those resolutions end up on paper. I decided on just one – list building and understanding the ins and outs of Email marketing. It’s going on well.

Looking at the “Create a Blog” series break down, I can conclude it’s going to be a must read for beginners. Good luck bro

Itohowo Williams January 29, 2013

Hi Zac, Nice to read your blog for the first time. Nice content your have here. keep putting more for newbies like me.the year is running fast already and am still having the seal to make my first money online.i have a news blog @ i have some reasonable amount of the traffic, but the clicks i get with google adsense is $0.00. please educate me on what to do. tanks

Rinkesh January 31, 2013

That is so great Zac. I’ve been following case study of Pat from SmartPasiveIncome and Sunil from ExtraMoneyBlog. There are so many new bloggers out there in the market who do have passion in themselves but don’t know which road to choose to become successful blogger. I believe people like you can motivate them and guide them to build a sound career in blogging.

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