Here’s a Few Things You Want to Avoid When Naming Your Business

By Rob Starr | Productivity

Jan 06

There are more than a few things you need to think about when starting an online business and you don’t want to put the cart before the horse. It’s easy to get ahead of yourself and start planning for widgets and plugins, as well as backgrounds and page content before you’ve got the fundamentals laid down. Correct planning starts before you’ve made any decisions about what your website will look like with the name of your company. An archived article in made some interesting points on the subject.

 No Stuffing

First off, you want to be sure your choice doesn’t sound forced—like you’re trying to stuff too much information into a catchy name that sounds better suited to the world of the Jetsons than a serious online enterprise. For example, TecMart might encompass everything you want it to for your online software company, but in the end the name sounds like a million others on the Internet that are doing the same thing and therefore isn’t very memorable. You should stay away from add-ons like Corp and .Com at least in the title. Take your time to come up with a good name for the company. You’ll need to choose one that will stick and be memorable, as well as informative.

Geo tags

Geographic tags are great for keywords and search engine optimization, but not always the best idea for naming a company. The reason? You could very well outgrow the name particularly when you’ve got an Internet based business that’s sure to grow. Chicago Web Design might seem like a great idea when you’re first starting out, but you might find the name is a hindrance and doesn’t really describe your business when your market goes national or even international.


Being too descriptive can be detrimental as well. You want potential customers to know what you do, but that doesn’t always need to be clear in the name of your firm. Imagine if Google was actually called “” Remember here the name needs to be catchy but not too obscure. It needs to stick but still have a linguistic echo that will make it work. Verizon is a great example.

 Stay Open To Change

Finally, there’s the distinct possibility you might need to change the name you’ve started with. One of the bigger problems you can face is refusing to admit when you need to correct a name that’s not accurate and doesn’t clearly describe what you’re trying to accomplish. The article highlights the case of the moving company, PODS, which is an acronym for Portable on Demand Storage. Before they decided to go with the reworked version, they were using the name Portables which brought to mind everything from moveable classrooms to construction toilets.

About the Author

News-Nerd January 6, 2013

The name is one of the hardest decisions in the beginning. Short, good, in everyone’s head. Difficult, difficult…

BlackWoods January 7, 2013

Thinking the name of your brand can be the hardest thing ever in a business.
If you don’t consider much, it is easy.
But when it comes to this thing, it is pretty head aching.

Tenders January 7, 2013

i have own online business but not found any ideas for more help.

Chimezirim Odimba January 7, 2013

Staying open to change is very important for any business that wants to survive. Although it’s usually very difficult to change a name once you’ve put in some effort into it, it’s sometimes the only way forward. I did it and have NO regrets (Even though it’s painful at first).

Hadley January 7, 2013

Yeah ther’s no need to stuff your name with keywords, as mentioned above your priorities will change. Difficult to decide, but when you gwwt started you’re off the ground at least.

Alka January 7, 2013

nice post and actually serious topic, naming correctly is very important.

Saurabh January 7, 2013

thanks for your post, i also have online business and agree that we should be concios bout naming and changing names even. thanks.

Cindy Buccieri January 7, 2013

You are so correct, Rob. When I started my business 2 years ago, I came up with the name in about 10 minutes. Now, I regret that I named by business CB Virtual Services. Over the course of the 2 years, my company evolved and now the name doesn’t accurately describe what I do which is internet marketing and blog training and in fact leads clients to misunderstand what I do. So, take your time to brainstorm a good business name, URL, brand, etc.

ebook library Chennai January 8, 2013

Nice post and the naming the business is very hard. thanks for sharing.

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