What page of your blog gets the most views?
On the majority of blogs and websites, the “About” page is second only to the front page in terms of traffic.
When someone’s on your website and they like what they see, do you want them to find out more or do you want them to drift away?
Find out more, of course! Yet every day I visit blogs where the About page is neglected, to say the least.
Sometimes there isn’t one at all. Sometimes it’s there, but it says so little it might as well not exist. Sometimes it’s hidden away without a clear navigation link. I’m amazed that so many bloggers apparently don’t want me to learn more about them!
Here are 3 simple tips to make your About page work for you…
1. Make Your About Page Easy to Find
If your reader finds the first page or post they land on interesting, they want to know more about you. So they skip over your carefully-laid navigational trails, ignore your list of related posts, and scroll back up to the top looking for a link that says “About”.
They’re looking for that exact word, because anyone who’s been using the world wide web for more than a few weeks starts to expect certain standard navigational features and layouts. The About page is a long-standing web design convention, so why break with tradition?
Call it “About” in your navigation menus. Or “About Us”, “About [Brand Name]”… you get the picture. You can use custom menus to do this even if your on-page title is something else. For example, you can see in this screenshot of my freelance writer website that the page is titled “This Is Me”, but the navigation menus still say “About”.
2. Get Real About Who You Are
Show your visitors a real human face! Add a short video clip to introduce yourself, or, if that strikes terror into your soul, then at least give people a photo of yourself or your team. Your logo may be nice to look at, but it doesn’t engage your audience’s emotions in the same way as a genuine image of a real live person.
Be conversational, and avoid writing about yourself in the third person. Instead of “Sophie Lizard is a freelance blogger and copywriter. She has extensive experience and is extremely reliable,” write “You need a freelance writer you can rely on. That’s me – I’ve been blogging and writing copy for years.”
3. Give Them A Next Step
Add a simple contact link or form at the end of your About page, so that interested readers won’t have to hunt around for a way to get in touch with you. On my About page I have a contact link at the bottom of the page and my contact details in the sidebar, just to be sure they can’t be missed!
Alternatively, give your readers a way to connect with you even if they’re not ready to make direct contact. Links to your LinkedIn profile. Facebook page, Twitter and so on are a good way to do this.
Or you could give them a link to yet more information about you, like maybe your resume. The best next step for your About page depends on what you’re blogging for and who your readers are.
Benefit More from Your About Page
These 3 tips are very basic and simple, but you’ll be surprised how much more useful your About page becomes to you when you make it human and engaging with a clear call to action.
You’ll get more interaction with people who are truly interested in what you’re doing.
You’ll get more approaches from potential customers, advertisers or sponsors, and more offers of paid freelance blogging work.
You’ll be glad you took a few minutes today to get your About page ready for action!