There’s always a lot of banter surrounding which online marketing techniques get the best results—some swear by video, others say you can’t do without social media to add satisfied customers to your roster. Then there’s the bunch that speaks the truth by saying that seo is the tried and tested way to go.
While search engine optimization is well worth the time and effort in the long run, there are those who get tired of feeling like the donkey with the proverbial carrot tied in front of them as they chase the complicated array of Google updates. Here’s a few tips that will make the process easier.
Remember that seo is part of the larger whole. Whether you’re looking at using this technique through the structure of your website or the content, you need to put it all in perspective. Search engine optimization takes several months to grab and that’s especially true when you’re dealing with text. Don’t get frustrated after a month and abandon a campaign before you’ve given the keywords a chance to do their stuff. Be diligent and thorough when you first choose the right words and phrases. Portion out some of your marketing time to optimized fresh content, but look at other things like video as well.
Focus on backlinks. As a small business owner, you more than likely already know that a large portion of page rankings come from backlinks. The trick here, and again you need to keep an ever watchful eye on Google and their updates, is to make sure you only link to relevant places that are high quality. That means there’s no shortcuts, no easy way to the pot of backlink gold at the end of the rainbow—you can’t buy a bunch of these from a backlink farm and hope to get away with that easier, softer way anymore.
Build a community. In the end there’s no way around it—proper search engine marketing is hard work that takes time. Commenting on posts, writing blogs and supplying fresh content continually are just a few of the ways you can build a network.
Start out by making sure you’ve got a solid foundation in the keywords that you’re going to base everything else on. Taking the time to look through your best options as far as high, medium and low competition and even whether geographic tags help your case is good preparation that will pay off in the long run.