With no offence meant towards Facebook or its shareholders, this is by far the most desperate attempt in recent Internet history to monetize a service-based website.
One can understand the idea of “sponsored posts” on Facebook but come on, why would anyone pay $1 to send a message on Facebook to non-friends?
What Facebook Says?
Here is a snippet from the statement published on their website says:
“Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.
For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their inbox. For the receiver, this test allows them to hear from people who have an important message to send them.”
Okay, point noted!
Here is the decoded simplistic version -
Instead of messages landing from non-friends on the “other” section of Facebook messages, the message will land right in your Inbox. Facebook wants the sender to pay $1 for this service. Really?
Why the $1 Concept Won’t Work?
The $1 concept won’t work because:
- Hello?! I can “friend” the “non-friend” Facebook person and avoid spending $1. Or, are they in the process of debarring Facebook friendship requests as well?
- If people can bother to check ‘Inbox’, they can check the ‘Other’ section too. A complete no-brainer.
- Someone will only bother to pay $1 to reach out an important personality. Do you think anyone will pay $1 so that you or me can read their message? Moreover, do you think that spending $1 guarantees that the important personality WILL read your message? I don’t think so!
What Happens Now?
Facebook will be testing this out in the next few days with a small number of Facebook users located within US. Whether they will implement this globally depends on their trial project.
What do you think?
WILL YOU PAY FOR THIS SERVICE?
Share with us through comments.