Price is what you pay. Value is what you get.
– Warren Buffett
If you consider your blog as a business, then you might understand the point being made here in a better way. If you don’t, consider it to be a one and then think whether a business would really get a kick-start without any valuable investment in and for it or not? A simple answer to this question is NO. That’s because any tangible quality item in this world is not free, and so is any digital item that you purchase and use online.
Any blog needs some good investment – in it and for it. Just like a business invests in its offices, transportation, employment, advertising etc., a blog also needs to invest money at various important events, for several different items.
Most webmasters believe that investing in buying the domain name and hosting was a lot. But in the current situations, it’s nothing more than buying a full family lunch. There are cases that read, “I have invested $100 in hosting! Yet I don’t get any engagement on my blog”. This is not a single case – there are thousands more like this who believe that investing in the beginning of the blogging journey was enough to have a completely well settled blog, but that is not at all true.
The Lack Of Investment
The lack of investment often results because the web-master or the blogger is not really passionate about the site. If something known as ‘passion’ existed in those bloggers’ cases, they would definitely invest some money in order to bring the success that they always wanted their blog to achieve.
In the previous two articles of this serious, the ‘uniqueness’ and ‘design’ was discussed. Both of them can actually be linked to investment. This is discussed in the solution below.
Possible Solutions & Ideas
A question frequently raised by many bloggers is that “Where can I invest if I want my blog to grow?” and as usual, there’s a simple answer to it – Your blog is capable of handling several tools which are developed for it to grow. It is meant to join several services that help it to grow, both organically and socially.
Here are some ideas where one can invest and make the best use of the same.
Kevin Gao is the founder and CEO of Comm100, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Follow Kevin on Twitter to find out more about him.