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What’s Stopping You From Being A ‘Great’ Blogger – Part 2

Posted by on 13th Dec 2012 | 6 comments

Design is where science and art break even.

- Robin Mathew

What's Stopping You From Being A 'Great' Blogger - DesignHow many times have you seen the same blog design, in the same niche, writing about the same topics? The number to be assumed could be high. That’s because even though there are millions of designs available over the web, webmasters often prefer to copy the templates used by ‘good’ blogs, and hence make a messed up photocopy of that good blog.

If not the design, there are several elements on the sites that are copied by many, from many. These elements are numerous, but the most important is the copying of the shades (colors) from other blogs. Thousands of webmasters often don’t take any pain of thinking about the colors that will be used on a blog. Sometimes, a plain red logo, and the whole site black with white background is the main idea of the so-called ‘website-development’.

Was the color that Facebook uses (#475899) used by any other sites before? Even if it was, then the subject didn’t copy it because since the beginning of Facebook, it has been using the same color. This shows how much importance a design as a whole deserves.

The Use Of Same Design Ideas

By now the point, that using the same design ideas is one important factor of being an obstacle on the journey to become a great blogger, should be clear enough to you. The reason why it is called an obstacle is because no matter what unique content you have, and how much great quality it possesses, the presentation should leave an impression on the reader. To explain this better, here is an example for the same, taking you (as a new blog owner) the subject –

You liked a blog design so much, that you emailed the blog owner and asked about it (as you weren’t able to see any link in the footer). The blog owner, however, provides you the details of the blog template being used. You now buy that template use it on your blog, and feel proud about it. After following the original blog (from where you got the design idea), you start writing similar content.

This whole process simply produces a ‘messed up photocopy’, and nothing more than that.


The solution to this is sometimes simpler for specific people, and often hard for normal bloggers. The ‘specific people’ can also be referred to as the people who know somewhat well, or extremely powerful coding (HTML, CSS, PHP, Javascript etc). A Design, of any site on the web, is purely codes in the backend. Using codes, ANY template can be tweaked and made different and probably unique.

But when it comes to normal bloggers who aren’t familiar with codes at all, the solution is researching. Yes, there are thousands of designs/templates out there that are hardly known to all, but yet they’re very worth investing into. Hence, the only skill needed here is to “make it work before someone else does” – and your design shall be unique in no time’.

Kevin Gao is the founder and CEO of Comm100, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Follow Kevin on Twitter to find out more about him.

6 comments - Leave a reply
  • Posted by Hadley on 13th Dec 2012

    Updating with quality content on a regular basis is the toughest for me in a niche market.

    • Posted by Kevin Gao on 16th Dec 2012

      Content is a challenge for everyone, especially for bloggers! Try to gain ideas from others. This is not all about accepting guest posts. Sometimes a little talk with your friends or family can also be helpful.

  • Posted by Peter Mutiso on 13th Dec 2012

    Same topics in the same niche is a big challenge. Providing unique content in a give niche every day is an uphill task

  • Posted by Radha Krishna on 14th Dec 2012

    Writers block is a big headache for every niche blogger. However, with experience one can overcome this.

  • Posted by Matt on 14th Dec 2012

    The appearance of a blog is certainly a factor to consider. But I do think that it’s only crucial in certain niches. For example, if you want to brand yourself strongly in the “problogging” niche, then having a unique and visually pleasing design is very important. But if you’re a political blogger, for example, it’s not so important. Some very bland looking Blogspot blogs do very well indeed in this niche.

    • Posted by Kevin Gao on 16th Dec 2012

      You got your point here Matt. Content will always be the King. When you got something that a reader cannot find anywhere else, you can proudly say that nothing except for your words matters! However, today it’s just too hard to be totally ‘unique’ on the net. Similar ideas are popping up all the time. And when content cannot be the thing to make you stand out, other factors like designing becomes important.