If you had to look back at the last 12 months, would you be happy with where your blog or business has been? Did you have goals at the beginning of the year that you surpassed or maybe even missed? I’m sure almost all of you had success in some areas that you didn’t even think of back in January, while you probably failed to reach your goals in other areas as well.
With a new year on the horizon it’s time to think ahead and plan for the coming year. In this post I’m going to cover five important points that you need to write down somewhere and make sure you implement these actions for 2013. Some of them are easier than others, but they will all play an important part in creating a successful year for you and your business.
The majority of readers on this blog already have a site or blog of their own. If you don’t, start one right now… it’s that simple. The biggest problem that beginners have is actually taking the effort to get started. This doesn’t apply to just bloggers and writers, but anyone for accomplishing anything. The best way to learn how to do something isn’t through reading hundreds of blogs and books about, but instead to actually go through the process and learn on your own. The internet is all about failing in the beginning and finding ways to turn your passion and failures into success. If not a blog, whatever you are thinking about doing… just do it!
After 15 years of making money on the internet, I finally went ahead and wrote my own book is which now available on Amazon.com in digital Kindle format and paper back. Why write a book? A book isn’t about making money… it’s about establishing your name and brand even more than it already is. Having a book and something that you can hand to people and say “I am the authority on ______.” is extremely important and effective.
It doesn’t matter what your business, blog or web site is about, make sure you have some form of book or guide that you can put your name to and provide value to others from it. Start with a free ebook that you can give away through your blog, then if you find success, write something new and in-depth that you can turn into a real book.
I attended my first internet marketing conference back in 2000. At this time there were only a handful of conferences across the country, now there are a ton of conferences on nearly every internet marketing/blogging topic across the world. Take the time to research what conferences and events might be in your area, whether it’s just a small blogging group or corporate marketing sessions. In addition to possibly speaking at a conference and bringing exposure to your business and brand, you also never know who you may run into at these events. Simple contacts at network conferences can greatly expand your business connections and growth! Never underestimate the power of meeting someone in person and putting a face to a name.
The world of blogging is an interesting one. It’s extremely cheap to get started, yet also very slow to grow. One of the best ways to avoid the slowness is by putting some good money behind your name and product. This doesn’t mean that you have to spend thousands of dollars on your blog, but a couple hundred can easily go a long way. Some areas to focus your budget on are a custom logo design, blog theme, paid blogging staff and if you know how to advertise online, spending a few dollars on quality traffic is a great way to grow your readership fast.
What’s the end goal for any blogger, internet marketer or business? To be profitable, of course. As mentioned, blogging can take a long time to grow into an established business, so many 2013 is the year you finally become profitable? Even if you are already profitable, there is always room for improvement. Take the time to write up a winning business model for your blog and internet marketing efforts. You will find it’s much easier to succeed when you have something written down to follow, then just running your business on a day to day basis.
Follow these tips and you will be sure to make 2013 one of your best years yet!
Disclosure: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.