It’s hard to know the most effective way to blog about your business, but these simple steps will help you decide the best course of direction for your new endeavor.
Evaluate your need for a blog. Do you have enough interesting content to create several blog posts each week? Blogs are similar to social media—you need to update consistently and often! Map out the topics and content for the first several months of blog posts. Make sure you have someone who can create them and post them in a timely manner.
Make it Fun
No offense, but no one cares about reading messages from the president of your business unless your company leader is a super-cool celebrity that can draw in readers. Monthly budget reports are a bore and should be left to expense reports. People come to your blog to hear about your business in a fun and exciting way. Give them a few photos and a short, fun write-up. Keep it simple and keep it fun.
Be Visually Stunning
Blogs need to appeal to a reader’s eye. The free and simple blog programs available online don’t always offer the ability to create unique or trademark backdrops for your blog. Consult with a web designer if you feel your blog has a bland or generic appearance. A web designer can help you create a unique and visually stunning blog that readers will be drawn to. They also help you avoid embarrassing typos.
You have nothing new to report. What to do? Post an engaging profile of an employee or snaps shots from the last office party. Outsiders want to see the human side of your business. Personal stories of employees give your business a face that readers can relate to and grow to love.
You’ve heard the old saying, “A picture is worth a thousand words.” It’s true and a thousand words about your business might bore your reader. Show readers your new product with a photo and add just a few words for explanation. Photos also help break up blocks of text and make the blog more readable. A screen full of text is daunting to a reader. Give them a break and spice it up with photos.
Keep it Short
Studies show most online readers don’t like to scroll to read more. Make sure your photos and text fit into one screen shot. Readers will come back for more if you don’t bore them with too much information.
You know how to bring clients back to your business, so use the same techniques to bring them back to your blog. Offer incentives like coupons, insider information, and product extras. Everyone loves to feel like they are part of your team.
Kim Wade is a freelance writer who writes about motherhood, pop culture, and blogging.