Let social media be the crust of your Internet marketing pie

By Rob Starr | Making Money

Nov 25

There’s really no way around the fact you need an online marketing strategy to make sure your goods and services get the right exposure on the web. Equally, there’s no way you can overlook plugging in some social media element. Pick Twitter, Facebook or any of the others that are available, but choose because you can’t afford to bypass all the demographics that use these popular sites.

Tweets are the crust

It helps when you look at any Internet marketing strategy as a pie that needs to be filled in. Start with the crust and say, Twitter, and you can start mixing together a recipe for success. The shorter the better when it comes to tweets and although you’re allowed 140 characters, it’s best to keep them shorter if possible so if they’re retweeted, the bulk of the message doesn’t get cut off.

Remember that it’s better to follow niche people than spread the net too wide and follow everyone you can. Stay focused on your market. Not sure the one you’re using now is right for your long term success? Not to worry. A big part of any successful campaign is about keeping an open mind to changes and tweaks.

The Internet advertising filling

Once you’ve got the crust ready to go, you’ll need something to fill the inside. Tweets are good but they need to point somewhere. Two good bets as the filling for your online advertising pie are a website and/or blogs. Here’s where you get to showcase your goods and services and this is the place where you make or break any online business.

It’s been said before but bears repeating because, in the end, it can’t be stressed enough that you need to have good quality content on your website or in the complementary blogs. Take the time to understand the differences between making money online and in the old more traditional book and mortar stores. Studies tell us that people don’t actually read whole articles or web pages anymore. They only skim through to the information they need.

That means blocks of text needs to be short and the content professional. Optimized text is also essential but you need to have people writing for you that understand how to couch the keywords in the text so the body of the work doesn’t attract negative attention from the big search engines like Google.


Everything should work together when you’re putting together any Internet advertising campaign and that includes social media.



About the Author

Shiful Alam November 26, 2012

I think blogging is better compared to Twitter, though Twitter is also one kind of blog (Micro-blog). Twitter requires continues endeavor, because the tweets’ longevity is only a few seconds. If you could create an attractive blog and publish regular posts, you would get more benefit. Thanks for your ideas.

Julianne November 26, 2012

A good social media campaign is so essential nowadays to success in the online marketing world! I like your analogy of it being the crust!

But one thing I have noticed is that using Google plus can really increase your rankings in the search engines and well social media in general. However for some reason every time I launch a G+ campaign my site will rise a bunch of spots in the search engines… I think I may run some sort of test….

    Rob Starr November 30, 2012

    Whoops! It looks like I’ve been hitting the wrong reply buttons. Anyway, your response in below where it should be, sorry!

Albert November 27, 2012

Thanks for the great post. I would like to find out which social media marketing platform tends to produce more result in terms of user engagement?

Personally I think the information on twitter tends to be too fast and tweets get lost in the sudden surge of tweets from thousands of people, especially if you’ve got huge followers.

I would love to know your opinion on this…..thanks alot

    Rob Starr November 30, 2012

    Hi Julianne.
    Social media is necessary but there’s still no way around blogging to capture attention. Let me know if you’re looking to get some marketing done. I’d be glad to help

Hadley November 27, 2012

This is exactly what I’ve been doing recently. Dived into the Link Liberation course which is all about social media and I’ve learnt a lot from it.

    Rob Starr November 30, 2012

    Hi Albert. My money is on Twitter although there’s really no way to quantify the results.

Kyle kam November 28, 2012

First, I want to say that your title to this entry, “Let social media be the crust of your Internet marketing pie” really hooked my attention. Good choice for a title. Also, comparing Internet Marketing to a pie increases the uniqueness of your article. Interesting way to state your article, Hadley.

Comments are closed