Depending on who you talk to, you’ll get a few different answers about the best path to making money online, but one of the clear winners has always been blogging. When newbies or even experienced online business owners need to get the word out about their goods and services, the blog is the preferred method for several very good reasons.
- Blogs are a cheap way of Internet advertising. Once you start looking into it, you’ll see that Internet marketing is one of the cheapest ways to go. And at the top of that list are blogs. With all of the open source CMS vehicles that are available today like Joomla and WordPress to name just a few, there’s no reason why the average business owner large or small can’t have a customized blog. These work well as part of your website or as a separate site that points to the main website. Either way, getting a blog up and running is a pleasant surprise cost wise. You’ll notice a big difference from the more traditional types of advertising like radio and television.
- When you ask ‘What is online advertising?’ and you get the answer inexpensive, you might be sold right away until you find out that blogs are flexible too. When you get the right CMS, you’ll be able to adjust the content on your blog as you see fit. This can come in handy when you’re delisting or adding items to your inventory, but you need to be careful with the freedom. If you’ve bought professionally written content, the chances are you’ve bought blogs that are optimized with keywords as well. Changing that combination without expert advise can hurt your page rankings.
- Blogs can be informative. More so than with other types of Internet advertising, blogs give you the chance to get a customized message across and hammer away at your branding efforts. The idea behind them is you’ll attract more prospects by supplying value added information than with a hard sell. That philosophy also allows you to add more weight to the message that you’re trying to get across about the goods and services that you’ve got to sell.
Remember that making money online is a big industry with new players entering the field on a constant basis, so you’ll need to search for the people that have a good understanding of how essential blogs really are.