Do you know one secret to succeeding in blogging?
It is.. making your readers stick to your blog and turning them into loyal audience.
Because one loyal reader can bring you more leads, visitors and sales.
So how can you make someone stick to your blog and make them bring more visitors?
Make your website navigation easy
Make the first time visitors to go through your blog easily. They should find out your best posts, first posts, and/or any page on your blog without having any difficulties.
Use archive page to show all your blog posts: Use smart archives reloaded plugin to show all your blog posts at one place. Just install the plugin, create a page for the archives and you’re done!
Use excerpts in the home page: Instead of showing the whole blog posts on your home page, you can display excerpts of the blog posts. This way you’re not only making others to click on your headlines, but also giving less burden on your site. The more less content you’ve on the home page – the more faster it loads.
Use pagination: Instead of showing ‘older entries’ – your visitors can better navigate your site if you use pagination (showing page numbers) on your home page. This way they’ll find out every blog page if they’ve to.
This is a must. Make your blog design mobile friendly. A research says that there’s a 50% increase in readers finding new sites via mobiles. When your site is not mobile friendly, it becomes very hard to navigate your site contents.
There are two easy ways to make your blog design mobile friendly.
- Use premium themes (most premium themes are now mobile friendly)
- Use WP touch plugin to make your mobile friendly
Suggested reading: 52 headline samples to write mind blowing headlines on your blog posts.
Make your font size bigger
This is a no brainer.
When I recently redesigned my blog, it’s driving in more readers (more page views).
Most online readers prefer skimming through your blog posts instead of reading each and every word.
When someone find it hard reading your content, they simply find an exit point to your blog. So don’t give a chance to let typography killing your site reputation. Always use better font sizes. As a rule of thumb, 14 to 16px is always a better font size.
Show related posts under every blog post
This can not only improve your page views, but also provide a platform for more readers to sticking to your blog.
Use related post plugin to get this done.
What do this plugin do?
This plugin displays a list of related entries on your site and feeds based on a unique algorithm, thus making more readers stick to your blog.
The best SEO is ‘engaging content’
I think I’ve used the best phrase for this article here – best SEO is engaging content.
You’ll gain NO readers when your sole purpose is to bring more search traffic, because you’ll end up optimizing blog posts with too many related keywords. When your content is heavily optimized for the search engines, it becomes hard for your readers to digest your content.
Give first priority to the readers, search engines come later.
Still if you want more search traffic, here are two best ways to get it done without hurting your readers.
- Bring quality back links to your articles (either by guest posting, naturally getting links from other sites)
- Focus on using “long tail keywords” in your articles
Over to you:
Do you’ve any more tips to bring more loyal readers to your blog?