I am happy today.
My building blogs and small business initiative, socialvani.com, went from PR 2 to PR 3 this PR update from Google.
Now, I know this development might not interest those with high PR’s than this one but the undeniable fact is that blog advertisers prefer a better PR to invest those $$$. Right?
…and any blogger with even 1% sense will want to capture those $$$…
I started my blog in September 2011, received the first page rank in May, 2012 and then the current one in November page rank update.
I was definitely not happy with the progress and I decided to do something about it.
The journey from PR 0 to PR 2 involved:
….all this used to take at least 25 hours per week.
The important thing here is that I did not research the methods I was using; I just followed what others were doing and thought that doing them will give me the same result.
I was so wrong!
What did I do?
This is the first task I did from August 2012. I tried to understand the content I was posting, especially the guest posts.
I thought about whether the content was really helping to gain a certain target or was it just filling space. The second option fit more perfectly.
I stopped posting regularly.
In fact, if you see the blog, there were just 6 postings in August and September and just 2 in October; nothing in November yet.
While referral traffic from Facebook and Twitter is good; I wanted more % of organic traffic. I did 3 things to gain this –
I don’t mean to imply that All-in-One plugin is bad; it just that SEOPressor worked for me.
Within few days, I could see organic traffic increasing considerably. Organic traffic is 85% and the rest in referral traffic.
I reviewed all the guest posts published and started to redirect them to other blog posts or removed some entirely.
Thereafter, I submitted the revised sitemap to Google through Webmaster tools and re-indexed the site.
I realized that most of the guest posts were not linking to domains related to my niche. So after contacting the guest bloggers, I removed them or changed the back links to ‘no-follow’.
A lot of fellow bloggers told me that the design was not good for the blog. I heeded their advice and changed.
I am using a free theme currently and it is working for me.
While revisiting the blogs to apply SEOPressor, I did a lot of internal linking and I think it did help in this PR update.
Previously, the main focus was on optimizing the blog posts but last month, I revised and optimized the blog pages like About, Contribute and Advertisement section.
Now, I get high traffic on these pages as well.
I am happier with the work I did in the last 3 months than the work I did in the first 9 months.
Yes, what I have written above is NOT a manual for you to copy-paste on your blog.
If you do, you will make the same mistake I did in the beginning.
Use common sense.
Stop doing everything and dig into your blog/s and find out the loopholes.
Fill the loopholes & get better ranking.
Have anything to share regarding PR updates? Comment below.
Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.