Devastation Alert – Too Many Links Leads To Trouble

By Antonio Coleman | Search Engine Optimisation

Nov 07

Before we get into the content I will like to share a post I did last week or so on the Guest Posting Starting Line Up. It’s a combination of all the top guest post bloggers here on who put in the time to make this a awesome website. So if you have a moment then I will say check it out and support the bloggers who create great marketing content online.


Devastation Alert

Sometimes we as business people tend to think that the idea of limiting the number of links in a web page is unreasonable, but a lot of us still tend to come up with a page that has too many links. If we knew why this was not a good idea, maybe it would help. I will show you why we should always limit the number of links on our websites.

Here are Three reasons why you should limit the number of links in a Web Page…

1. You Could Be Penalized

There is a page called Link Farm that has no other content, just links. You may wonder why people would work so hard to build a web page like this. Back in the day people would sell and buy links just to boost their ranking on search engines. Once the big search engines realized what type of pages these were, the business or person would be penalized and their web page would be considered to be link spam.

They would eventually end up getting less visitors because no humane person would want to have to click through hundreds or even thousands of links inside a web page. You may ask yourself how many links is too many? 1000, 100, 50….All of these are too many links because a person that is all about business does not have the time to look through this many links.


2. A Search Engine’s Spider also Has Limits

One thing that people really don’t know is that any search engine’s spider, bots, is actually a computer program.  These bots are not allowed to just sit on one page, because that one page may have thousands links that may cause the page to crash. A page may get hung up or crash due to the web page having a endless loop, which is where the page keeps repeating the same commands over and over again.

Most programmers set a limit so that the main links on your web page can be seen by the spider within that web page. You can not control which of these links will be seen by the spider. We will never know what the limit of the links on a web page may be, we should just use our common sense to what we think is a normal number.


3. Remember to Save Your Link Juice

Your Link Juice is the imaginary amount of juice, or space that you have for almost every link on your web page. The more links you have on your web page, the less amount of “juice” you have to spread to these links. You should also remember the basics of how backlinks can make your web page rank higher on the search engines.

If you have too many links internally or externally, you will reduce the amount of juice that is passed to your links.  This is one reason why the “no follow” attribute has been used by the spiders. This will prevent the link juice from getting passed over.  For example, if you have 30 links, each link may only get one drop of link juice.  That’s why it’s easier to just limit the amount of links that you put in your web page. It would save a lot time and space.



There are a lot of common offenders on the web pages and search engines. Some of the common offenders are tag clouds and left hand side menu items. Tag clouds are mainly used from WordPress Blogs. These clouds should be limited to at least 20 items. Any more than that will cause the person that is looking at this some serious trouble.  You should be considerate of your visitors as well as the spider bots.

Left hand side menus, commonly known as LHS, list 1000’s of categories of products. The easiest way to do this is to group them and then sub-categorize them. You can do it using Javascript but note that this is not visible to the spiders. Your entire menu should not exceed 20-25 items.

You do not have to link your tags to your page. As long as you have the words in your tag, it will get indexed on your page. You also do not have to repeat the same links over again. It does not matter how the link is ranked or listed on your page, the higher the link does not make it more important than the links that are listed below it.



In conclusion, you should try to limit the number of links on your web page, whether it be internal or external. You should try use 5-10 links externally, and another 10 for the structure of your web page. These links should include, but are not limited to contact us, home link, terms and conditions, etc.  This would be to prevent clutter on your page and it would also maximize your SEO results. In total you should have no more than 45-50 links on your page.

Even if you do not care about the SEO results, you should still consider keeping the number of links on your page to a minimum. This will give you a much clearer page, and one that is easy to maneuver. This will result in more visitors to your page which will help your rankings on the big search engines.


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About the Author

Antonio Coleman is the CEO of the Coleman Marketing Group a place where he educates small business owners on how to grow their online and offline businesses. Plus he provides free marketing consulting which covers all part of the latest marketing strategies.

Tony Porto November 11, 2012

Having too many links in a page is like having lots of holes in a water bucket, the more you have on one spot the easier it leaks.

Sharon Akinoluwa November 11, 2012

Hi, thanks for this post. It’s explicit! I believe that most of the time the challenge is over zealousness. We want the visitors to have it to the FULL.

Hadley November 12, 2012

With the increasing importance of social media, I think it’s necessary to focus your efforts on getting as many natural links as possible by sharing good quality content around your topic, rather than trying to build links through ‘SEO techniques’.

Neil van Niekerk November 12, 2012

I have to wonder though about index pages?

I have 800+ articles / pages / posts on my one blog, and it is such a labyrinth, that I try to create some structure and order by maintaining index pages where everything is linked from. It is part of my domain name .. ie, internal links.

Here is an example.

How would this penalize my site? Or would just that page be penalized? (That wouldn’t concern me really, since it is mostly just for my own and my readers’ benefit to have quick access to related material.

thank you for an awesome blog and newsletter.

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