Alright, this we a little bit of a misleading headline. Guest posting isn’t dead for most people, but it is however dead for some people. Matt Cutts from Google announced today that guest posting for some people is dead.
See video below:
Cutts states in the video that people who are spinning content, writing crappy post, short posts, or posts that provide no value or new relevant information will be deemed as crap and not help you in your rankings. What does this mean for the thousands of people submitting guest posts to this blog every month? Pretty much that you can stop cause it’s not really going to help you at all.
Guest posting should be valuable to everyone, including and most especially the reader. The reader should be able to read a 600+ word post about something that’s new to them. Not something that’s been rehashed out 10x on 10 different blogs. Make sure your content is unique and awesome. People want to create good content, something that helps them out. Google is going after short 200, 300 and 400 word post that are only written for a link. If it’s written only for a link, then it’s probably not going to be worth your time.
Good news for all you peeps out there that are doing honest guest posting and actually putting time into your post, you’re in for a treat. Your link will be valuable, I would imagine authorship and other things will start playing a large role in leadership online. So start making sure your author tags are enabled and working.
I would be too hesitant to dilute my brand by writing tons of rehashed guest posts. I think people are losing the original meaning of guest posts, which is to attract another demographic to your site while promoting your brand. It wasn’t supposed to be about links. Great post!
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Its true that short posts will not work from now even for your ad sense bloggers need to write posts more than 500+ words so I real admire the tips of writing long posts eve with images.
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I have to admit that I really don’t go for 600+ word post. I use an SEO plug-in and actually it requires only about 300 words and gets a green light. But I agree, content is still the king of traffic. Thanks for this post.
Dear John,
I am totally agree with you guest blogging is most effective way for website traffic and you are right blogger need to write post more then valuable 500 words.
Thanks for sharing information…
Well I’ve never been a fan of guest blogging but why would you allow someone to post a 200 word article in your blog when that person would potentially gain something ie backlink or even traffic
Well,
For me guest blogging is like god to me. I use guest blogging to attract new readers to my blog.
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Great info thanks
I am new to blogging and my seo knowledge is limited but I am learning new things all the time. At the moment I rely on adwords but I am hoping to reduce that and get more results from organic searches. Thank you once again for a great blog.
It’s not about what and how much you write, it’s about how interesting that is to your (the blog’s ) audience, so if there is a good traffic number, coming form various sources, if people stay enough time on this page, if it gets a good deal of share on social media sites, gets likes, comments and similar, it is likely that Google as well as other search engines will like this link and award you with an improvement in PR and organic ranking. That way you are relevant, you have shown your info is good and Google’s clients have gained value. So yes content is king, just make sure it’s available to as many relevant and interested people as possible.
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