I quote from Content Curation Manifesto that content curators,
…will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.
These words imply that content curation:
As I understand, content curation is akin to collecting things, storing them in a big museum and displaying them to the museum visitors.
From content development perspective –
content curation is all about collecting interesting and informative written words on a specific niche, storing them on your blog and then curating them and putting it on display for the readers.
Curated content adds value to your blog not by placing links to certain blog posts but by evaluating, analyzing, and interpreting issues and perspectives that your blog readers are yet unaware.
Content curation is about developing a specialized repository of knowledge that catapults your status as an “authoritative blogger”.
All this being said, let’s see the origins of content curation.
There is no fixed date or year to pinpoint its genesis but industry experts unanimously believe that the germinating point of content curation is the act of sharing information around.
In a corporate study researching over one million articles, Curata finds:
(1) 87 percent of the one million articles were curated content (gathered and shared)!
(2) 13 percent of the one million articles were original content.
(3) Original content gets less click-through as compared to those original content which use a combination of “third party” (curated) content – MOST IMPORTANT!
(4) Combined blog posts (curated + original) featuring images get more clicks than others.
From these stats, I can concur one thing. Content curation is not a new trend. It has been functional for the last couple of years but it is only now that a formal name is been given to this.
Collaboration is the only purpose of content curation. It is a pay-it-forward mentality where it is expected by blog visitors from the blog writer / owner to share or talk about issues from multiple perspectives and multiple speakers.
To do this, you have to collaborate.
I found 5 types of content curation methods mentioned on SEO MOZ. I will mention them briefly here:
(1) Following a very specific topic and building a chronological list of its developments from various sources – Chronological Content Curation.
(2) Aggregating content on few chosen niches in one location, like your blog, and referring them to readers – Aggregated Content Curation.
(3) Reading and merging different perspectives about any chosen topic and using the ideas to form a new point of view – Mashed Content Curation.
(4) Filtering news and information about a topic and feeding it to the blog readers – Distilled Content Curation.
(5) Lending general insights or drafting pattern on one or more topics from multiple sources – Elevated Content Curation.
Content curation demands skills. Not everyone can sift through information, identify crucial information, ideate them to add newness and lastly, share them continually with blog visitors.
If nothing else, you need time to do this stuff.
The article you are reading now is an example of content curation, preferably falling under the mashed and distilled content curation type. Scoop.it is a popular content curation tool.
Do you use content curation on your blogs / business websites? Drop a comment here.
Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.