No matter what type of blog you have, you are always going to want to focus your efforts on ranking well in the search engines. It doesn’t matter if you have a new blog or an aged one, it’s still possible to rank well if you understand how to write your content and focus on your niche target keywords and the especially the long tail. Long tail keywords are the non-generic search terms that are much easier to rank for, but actually send your blog a ton of traffic over time.
One example would be “buy books on amazon”… that’s pretty generic. If you were to write a post focused on that, you would likely be ranked in the 100s. It would be much more effective for you to focus your efforts on “buy blogging books on amazon” or “buy wordpress books on amazon”. Even though we only added one more word into the search phrase, it makes a whole word of a difference.
Hit Tail is a service that actually makes the process of finding keywords that you can rank for by writing about them much easier. After setting up an account on HitTail and placing a line of code on your site, their system will monitor your search rankings and how people are finding your site, then they will provide you with related keywords that you should be able to rank for.
I’ve had Hit Tail running on a few of my blogs for a while now and it’s cool to see the new and different keywords that people are typing into the search engines and seeing how they ended up at your site. For blogs with a ton of content, people might be ending up on your site for some strange terms that you might not have thought of. This also means that there are probably a lot of opportunities that you haven’t taken advantage of yet.
For instance, maybe you wrote a post about “wordpress plugins” and mentioned some of your favorite ones to use. Maybe you are ranking for the plugin names you mentioned in the article, but your listings are still deep in the search results. If you wrote new and specific posts on those plugins specifically, you may be able to rank very well for them in the search results.
This is where Hit Tail comes into play again. In the screenshot below you will see how their system shows a listing of all the keyword generating traffic for your site. You can then pull a report that will show you all of the keywords you could potentially be ranking for if you were to write specific posts on those topics.
Some of my sites do very well with generic search terms, while others get the majority of their traffic from long tail keywords. Hit Tail provides the tracking technology to break down how people are finding your site and what these top keywords are. You can pull reports on all of your search traffic, or broken down by search engine type, such as Google, Yahoo and Bing. This is another excellent report to show how people are getting to your site, what they are looking for and what keywords are bringing in the majority of your search traffic.
I’m pretty happy with the Hit Tail service and at the least I think it’s pretty cool and they have a very appealing visual design to the site that makes it fun to always look through the latest reports and findings. Finding the right keyword opportunities and writing quality content is a winning combination that will help anyone index better in the search results. It’s important to note that you are still going to want to write content for your AUDIENCE and NOT SEARCH ENGINES. Use these keywords as a guide for your content, but not a replacement or short cut.
Be sure to check out http://hittail.com and sign up for an account for a free 30 day trial which will allow you to get a glimpse of what Hit Tail offers, while also giving you some useful stats and reports on your current rankings and traffic.