Are you creating remarkable guest posts?
When I say remarkable, I don’t mean -
- getting more likes
- comments, tweets or shares
Are you getting enough email subscribers or sales from your guest posts?
If your answer is no, use the following top ways to write a killer guest post that converts more.
Writing killer guest posts is not a rocket science, but you should know few tips to write a guest post which attracts more people attention.
#1. Analyze the pattern of your targeted blog
First off, analyze the pattern of your targeted blog. Which posts are going viral, getting more likes and shares?
And what kind of topics are attracting more visitors?
By doing this type of research, you’ll better understand the potential readers of your targeted blog.
And that’s the ONLY thing you need to know to attract more readers using your guest pots.
It’s not about writing the similar type of content more awesome, it’s about creating killer copy for a topic which no one has talked before!
If you want to get more leads from your guest posts, in your author bio, don’t link to your home page. Even if you’re linking to homepage, make sure you’re either using a landing page or above the fold concept to convert visitors into subscribers.
Derek Halpern of SocialTriggers introduced the concept of ‘Above the fold’ and it’s converting really well for him, because it’ll be the most visible places on any site which the visitors can’t ignore viewing it.
#2. The headline of your copy is 90%
The best way to create a persuading copy is this: spend some time to create attention grabbing headlines.
Because headlines play a vital role in opening your posts.
If your headlines are really interesting, your job is almost done! That’s the importance of having great headlines.
Use the following 3 methods to write killer headlines to make your next guest post go viral.
1. Use these 10 tips to write a captivating headline for your next guest post.
2. Ask questions in your headlines [which really creates curiosity]
- Why most of the blogs fail?
- Are you destroying your own blog using these 10 methods?
- Need more tweets and shares on your posts? Try these..
3. Use numbers in your headlines [list posts work because most online readers are lazy, hence they love to read these list posts to easily skim the content]
#3. Nurture the style of your guest post
Are you using long blocks of content in your guest posts?
Do you know there’s a lot of difference between online writing and offline writing?
For those who’re not interested in reading the above post, here’s the short summary:
Offline writing consist of long paragraphs where as online writing should be created according to the skimmers.
So make sure you’re not
- using long paragraphs in your guest posts and
- creating scannable content
#4. Trim your words
Remove the unwanted words ruthlessly.
There’s no thumb rule to write long or short articles on your guest posts to make them go viral. All you need is to create a tight copy!
Use short sentences. Cut the complex words. Don’t make your guest posts fluffy.
#5. Focus on ONE single topic
This is one of the effective strategies to write a guest post that sells – focus on one single topic!
If you’re talking about SEO tactics to rank high, there’s no need to cover landing page secrets..
Focus on one topic and go deep into it. This can make your guest post more authoritative and can bring you massive results for your blog.
Over to you
Do you’ve any more tips to write an appealing guest post?