There are a few preconceived notions you need to get over when you’re looking at Internet advertising and the first is cost. Television, radio and print all cost more that their online counterparts and the following tips will supply you with a few pointers that will get you maximum exposure for less money.
- Get Mobile. There are trends in online advertising that make a big splash and then fade to their rightful place, and then there’s phenomenon like mobile apps. Mobile marketing needs to be explored with smartphone ready websites and applications that make it easier to target audiences and make them aware of the goods and services you’ve got to sell. All indications are advertising geared to mobile devices is part of the bigger game changing shift to smartphones as the new way to entice sales. Don’t get left behind.
- Make A Video. Although this type of online advertising was touted as the heir apparent to written content just a few shorts years ago but never really ascended to the throne, video marketing has carved itself an important niche in the grand scheme of things. There’s not a lot of money needed here and a digital camera will get you started. Making a video that complements the text you’ve already got on your website is far better than having the two segments competing with each other. When prospects can read about the goods and services and then see what they’ve just read about demonstrated, it’s all the better and provides a more complete package.
- Start a blog. Even though Internet advertising isn’t old and venerable just yet doesn’t mean there aren’t some techniques that haven’t proven themselves as indispensable. Blogs are still one of the best ways to tailor the message that you want to get out and they allow you to have great control over your branding efforts as well. Getting the right copywriter on board means that you’ll have the benefits of seo optimization working for you as added fuel to great page rankings with the top search engines.
Mixing and matching the old and new is something else you need to consider to make sure you’re getting excellent exposure. Sponsoring a local event draws offline attention to your company and this is an easy way to drive traffic to your website and create the kind of buzz around your goods and services to increase business. Don’t forget the social media sites like Twitter, Facebook and Linkedin. Remember these need a constant effort to be effective and a light conversational tone.