If you are looking for a fresh, new way to promote your business on the internet, look no further than Pinterest. The rapidly growing social network offers a place for users to pin photos and videos to a virtual pin board and share them with others. It turns out people love sharing photos and browsing through other users’ collections. The site is especially popular with female users and trails only Facebook and Twitter among social networks in terms of monthly visitors.
Pinterest is proving to be a very effective way to promote products and drive traffic to websites. Here are five ways you can use Pinterest to promote your business.
1. Pin on a consistent basis
It’s not enough to just set up an account and pin a few photos and leave it there. In order for Pinterest to work effectively for you, you will need to pin new photos and start new boards on a consistent basis. This will keep followers coming back for more and increase your audience and traffic to your website. Your content also needs to be unique and visually appealing.
2. Develop a following and be social
Pinterest is a social network. You need to provide value, engage with your followers and share others’ content. Don’t make the mistake of just pinning pictures of your products. Add other interesting content and develop boards based on themes. Be sure to like, comment, re-pin others’ content and follow other users. This will help to build your audience on Pinterest and drive traffic to your site.
3. Integrate Pinterest with your website and other social networks.
Add a photo to each blog post on your business website. Place a Pin It button next to your post and encourage readers to pin your post. You can also integrate Pinterest with Facebook and Twitter so that your pins will automatically be shared. This will help drive your Facebook and Twitter followers to Pinterest and help build your audience and increase your reach. Also add the Pinterest button to your browser so you can easily pin interesting content you find on the internet.
4. Use Pinterest to enhance your SEO efforts
Every photo or video you pin contains a place for a link. You can link your content back to your website. This will create backlinks for your site and also send visitors to your website. You can also add your website URL in your profile.
Use targeted keywords in your descriptions to help users find your content. Sharing your pins on Twitter, Facebook and other sites will also help drive more traffic to your site. All of these actions can help to improve your website’s search engine rankings and increase traffic to your site.
5. Hold contests and promotions on Pinterest
Other effective ways to promote your business on Pinterest are to hold contests and promotions. You can offer prizes for the best pins to help increase interaction with your customers and audience. You can also announce Pinterest promotions on your blog and in your email newsletter to help build your audience and increase sales.
This guest post was written by Kenny Goo, who is a software engineer / internet marketing guy. Besides writing and programming, he is also passionate about finding coupon codes that help people save money here.