While lots of things have changed online when it comes to getting the word out on your goods and services, there are still a few that have stayed the same. Smart business continue to use that old standby, the press release, and although the structure is basically the same as it was in the print days, social media can take any press release that you distribute online to a new level. Here’s a few tips that will make a difference.
Take advantage of what’s offered. It takes a bit of time to start thinking outside the box but once you do, you’ll find the choices can be overwhelming when it comes to all the different ways that you can get a news release out into the world. Social media and news releases make great bedfellows.
Twitter, Facebook, or any of the other platforms are great ways to get even more exposure for the press releases that you write. Remember there are always new tactics that you can use to make the information trend even better like hashtags and Twitter handles. Incorporate them into you headlines and you’ll be sure to promote even more sharing.
Video has been around for some time now and although it doesn’t appear to be on the verge of replacing written text anytime soon, some recent studies have shown that having this option is an excellent way to drive traffic. Current research even found that having video on your site increases the amount of time visitors spend there by about thirty seconds.
Blog about the release. Blogging has become irreplaceable when it comes to marketing on the web and you can mold this text into any shape that you want. Don’t copy and paste the release or you’ll hinder your seo, but summarize what’s in the news release and even add a few keywords so that the blog is optimized for maximum effect.
Photos are a good little extra to add to any press release or even a company banner. These are an added touch that foster your branding efforts along, but you want to be sure the ones you’re using won’t run you afoul of any copyright laws.
Above all, make sure the release is well written. Check the dates and facts and be sure the topic is newsworthy. Writing one of these about things that aren’t really current and relevant can actually do more harm than good to your firm’s image.