In some niches, the distinction between local business and global business anymore. The lines are blurring; nevertheless, it pays to take a look at online optimization strategies (SEO rules) when a business is operating both the on local and global scale.
SEO Rules for Local Business
Here are some SEO rules you need to implement to get the best off your local cum global business online.
SEO Rules 1#
Get the business enlisted on the Google Maps. It will take Google approximately 8 weeks to get the business listed but once it is done, be sure to expect a lot of traffic on the website. Of course, this traffic depends on how insulated the enlisted area is with digital age! Remember that you can enlist the same business on multiple local areas – use this feature to your advantage.
SEO Rules 2#
After Google Maps, enlist the business on Yahoo! Local and Google Places. These are directories and they will display your business when anyone searches these directories with same or similar keywords used by you to optimize the listings.
SEO Rules 3#
Use the business location along with your keywords. For instance, if you want to rank for “SEO services” and the business is based in Montana, your secondary and tertiary keywords could be “SEO services Montana” or “SEO services in Montana”. Further, if you are following any content marketing strategy, try to incorporate these secondary and tertiary keywords in the content distribution materials. But make sure their appearance is relevant; otherwise search engines will consider it as spam!
SEO Rules 4#
Enlist the business on local search engines, no matter even if you are ranking high on global search engines like Google and MSN. It may so happen that the local search engines prove to be a greater gold mine than the global ones. Carrying on with the example above, find out if there are any Montana based local search engine, and get the business enlisted there. Any doubts?
SEO Rules 5#
Only IF you can afford it, try the Google AdWords campaigns. You have to do this after sorting out relevant keywords, keyword costs, getting enlisted on search engines and Google Maps. Do a bit more research. PPC (pay-per-click) campaigns for local businesses have proven to be good ROI if they are minutely strategized and implemented.
SEO is an intrinsic part of local and global online businesses. The purpose remain the same but the objective changes – in local business, you want more ‘local’ buyers and vice versa.
Any doubts with these SEO rules or something else bothering you regarding SEO? Don’t hesitate to ask. Use the comments section.