Today I am going to start a new series of blogs on the theme of ‘podcasting’. Podcasting is a portmanteau of two words – ‘iPod’ (pod) and ‘broadcasting’ (casting). It is defined as a digital audio technology in which audio content is delivered to portable media players after an user subscribes to it. The podcasts are generally free in nature and the user can download and listen to them at their conveniece.
Richard Berry, from the University of Sunderland, UK says:
“Podcasting is both a converged medium bringing together audio, the web and portable media player, and a disruptive technology that has caused some in the radio business to reconsider some established practices and preconceptions about audiences, consumption, production and distribution.”
Adam Curry, an MTV VJ, is the person behind this trend. He came up with the idea of automating the delivery of textual content and syncing them with portable audio players. Since we are dealing with “blogging” niche, let’s talk about the merits, demerits, uses of podcasting in the world of blogging.
Podcasting in Blogging
I came across a podcast for the first time when I was guest blogging on Basic Blog Tips. The owner, Ileane, runs her own podcast where she talks about blogging, making money online, setting up an online business and lots of other stuff. Gradually, I started to research more on this and found that many popular bloggers are making use of podcasting to:
- gain traffic
- connect with their audience
- make money through their blogs
- build brand
Podcasting – A Filtered List
Podcasting – Abandoning the Written Word