A business, whether online or offline, develops its brand when customers keep coming back for more of their products. The more loyal customers they have and can attract, the more money they make. Internet marketers have realized this fact and this has led to the huge number of profitable online businesses.
When it comes to making money online, having a defined subscriber base of active and recurring customers is very important, especially if being successful online is your goal. By having a list to which you can market to, you will immediately maximize your exposure and outreach. You don’t have to look for new customers when you launch new products. By doing this, you do less work and still make more money.
It is really easy to build a list, regardless of whether you are a new to the sphere of online marketing or not. If list building is so easy, then why do some people get it wrong? The problem is that many people approach the concept of list building in ways that either hinder the growth of the list or limit their ability to make money from it. By following the next few steps, developing quality and highly demanded products with a customer base that readily want your products should not be a problem.
1. Make Use of A Qualified Autoresponder
In email marketing, a very important step in building and managing your mailing list is utilizing the features and services of a professional autoresponder. There are various benefits in using quality autoresponder, some of which include:
- You get quality delivery: Autoresponder providers are also out to make their money. Therefore they have no choice but to give you quality service. One of such services is maximized delivery. There is no point in trying to create quality email messages when you are the only one that gets to read it. By using such services, you get to check your emails in order to keep them out of spam folders.
- Extra features: Professional autoresponders usually have added features like monitoring your opt-out rate, average open rate, rate of subscriber response as well as their complaints. It keeps you connected with your subscribers.
2. Have a Well-Constructed Squeeze Page
Your squeeze page is the first introduction of your product to your prospective customers. If you miss it here, you lose them. People visiting your squeeze page must be given only one thing to do, which is to subscribe to your newsletter. This means that your opt-in form is the most important here. Here are three things to consider when building your squeeze page:
- Reduce graphics: By doing this, your page loads faster, keeping your potential customers glued to it. Make the design simple and let them see the benefits of subscribing. Don’t keep them waiting.
- Offer something in return: Depending on your product, you could offer free ebooks, free guides, free designs, tutorials, or e-courses. This is a way of “bribing” them to subscribe.
- Split test: If your first squeeze page does not convert well, change a few aspects consecutively until it works. For example, you could continually tweak your headline to see if this will make the change. If it doesn’t, move to your opt-in form. You can use Google’s Website Optimizer Tool to split test.
3. Build Your Brand
Don’t assume that your subscribers, because they are on your list, know all about you and your business. Your squeeze page doesn’t completely tell your customers about what you do, all that is up to you. Always have it in mind that they could unsubscribe at anytime once you don’t deliver as expected. So how can you deliver and even over-deliver?
- Deliver quality content: Just because they are on your list doesn’t mean you have the right to send them promotional emails. You have to earn that right. Build a relationship with them by first offering them quality content, resources and tools that would be helpful to them. Even when you start sending promotional emails, back it up with quality and not just the “buy now” hype.
- Promote relevant products: Your subscribers would only buy what is useful to them, not what will make you a lot of money. Build your brand buy promoting what they need. When your subscribers trust you and the products you recommend, it will be easy to convert them into recurring customers.
4. Keep Your List Hot
In other words, don’t let it run cold. You should concentrate on staying in constant contact with your subscribers. This doesn’t mean you should send them an email everyday, but just make them expect your emails. Create a schedule so that you can consistently stay connected with them. When your subscribers start to expect your emails on specific days, you would start to notice a remarkable increase in your open rates. Well, this can only happen when what they are reading is quality and not crap.
5. Monetize Your List
Remember, you have to first earn this right, if not, you would see no conversions. Yes, it is important to provide your list with free, unique and useful content but you started email marketing to make money, right? There are different monetizing methods you can adopt such as; promoting affiliate products, selling advertising space, selling Private Label Rights content, or you could create and sell your own products which, by the way is the best thing to do if you are building your personal brand.
The money is in the list, but you first have to put it in there by providing value from the very start. Never take your squeeze page and the kind of autoresponder service you use for granted because they are the first to introduce you to your customers. Afterwards, nurture the list to make you money.
This is a guest post by Sam Winchin, and he helps people get the best website builder.