There’s only one caveat – just like you, everyone else has the exact same idea and plan. In order to differentiate yourself from the masses, it’s essential for you to stand out. But how do you stand out in an era where everything’s already been said?
Coming up with excellent ideas for blog topics can determine whether your writing efforts will be rewarded or flushed down the toilet. Writing the same old boring articles will not capture people’s attention. Instead you have to research to find excellent sources of ideas and information and present them in a compelling manner.
With these goals in mind, your search for topics should take internet buzz, keywords, trends and SEO (search engine optimization) into account. The following 5 sources for blog topics may assist you in breaking that writer’s block while providing you with hot, searchable, traffic-generating content to either enhance an existing blog or launch a new one.
1. Google & Google News
Google has a host of tools that can help you identify your next blog topic and if you have at least a starting point in terms of a topic or area of focus, and a working knowledge in search engine analytics then Google’s tools, when used properly, can really help identify topics and capture traffic. Be sure to use very specific and descriptive long tail keywords to uncover content gold. Additionally, try identifying a list of top sites, then do site: searches in google for your keywords to find relevant articles originating from your target site.
Venture also to Google news to search for what’s trending around your industry. You can even set alerts so you can get breaking news right to your inbox.
2. Alltop.com & Technorati
These agreggators surf the web for popular sites and topics and present them all in one place. What’s even better is that you can search for your keyword and get summaries of content specific to your industry.
Following tweets and trends can give you immediate feedback on what’s going on not only on the internet but around the world. Many authors and writers are only just beginning to tap into the potential of utilizing Twitter to help them identify topics of discussion.
4. Facebook & Google Plus
If you are not “friends” with the majority of your blog readers, Facebook still offers a way to get the pulse of the internet masses. Identify some of the top names in your industry and “friend” them. Then watch the content they post and the comments made by their readers. Follow enough big names and you will be inundated with articles and ideas.
5. Your Life
As many authors will tell you, write what you know. Your own experiences, interests and observations will always impart your blogs with a certain legitimacy and connection that you won’t get from using all of the resources above for identifying blog topics. Maybe you have recently solved a problem or challenge or you have a very marketable skill (beyond writing) that you could share with others. Even if the blog is of a more personal nature, it may help to display a human nature to your blog and help readers to connect and/or relate.
This guest post was written by Marcela De Vivo, who enjoys writing and learning about social media marketing. She works with Process Sensors Intl and spends her spare time reading, writing, and watching Gossip Girl.