Do you dream big about your future incomes as a blogger? If so, perhaps the first thing you do when you wake up every morning is check upon the number of the subscriptions on your page. There are two key factors that will help you gather more subscribers: quality content + a smart newsletter subscription form. How to promote your email sign up form for towering exposure?
Simply put, to get maximum signups you need to place your form amidst the way of your visitors. Some popular high converting places on a blog are on top of sidebar, in the page footer, in the feature box and at the end of each post.
However, the goldmine for contact acquisitions is yet to be discovered.
What not many bloggers know (and even less of them do leverage) is the advantage of placing the signup invitation not on the page, but outside of it. The only thing you need to do is create a separate URL for your newsletter subscription form. After that, you will be able to share it as a simple link in all the key spots where your potential visitors pass through.
This simple move will open a whole new horizon for promotion. Social networks, online chat rooms, physical locations – you grace them with your presence for at least a few hours every now and then, so why not have a trail saying “Sign up for my newsletter” everywhere you go? You will get more subscribers and boost the exposure of your blog with almost no effort.
Some of the most important spots where you can expose your subscription form are at hands reach. Using any of the methods below are a great way to start growing your email list.
Your email signature
An extremely valuable piece of real estate is your own email footer. Most businesses still rely on email as their main communication medium, and you surely exchange a large amount of messages each day yourself. A great idea is to add a newsletter subscription link to your email signature, under a catchy phrase. You can choose whether it goes with all mails you send or just where you are the initiator of the conversation.
If you are contacting your readers or customers through outbound calls, here is your sure-fire method to attract subscriptions. Since your status is visible at all times, you won’t have to worry if you forgot to mention about newsletter sign up in your conversation.
Share form links on YouTube, Vimeo, Flickr and any other place where you post great media content that people would want to subscribe to. The best results are attained when you use the link right beside the video or image. You will intercept all users who are potentially interested by your brand and convert them into subscribers in just a few clicks.
Social media profiles
You should definitely leverage the huge exposure of social networks. Information you share on your public profiles potentially has a high virality, that’s a no brainer. Go ahead and spread the word about your awesome newsletter on Twitter, Staree profile page, on your Facebook fan page, Pinterest profile and anywhere else. This way you can obtain new subscribers in-place, without demanding them to pass through several pages of your blog which would potentially diminish their interest.
Last but not least, there comes the physical world. You know, the one where you actually shake hands with people. Add your newsletter subscription link on business cards, flyers and on every print you use when promoting your brand offline. To make sure your potential readers will reach the page eventually, use QR codes instead of a mind-boggling link.
And before you go, here are some extra tips to be effective with your newsletter promotion.
You can use several forms, or link to the same form from multiple sources. To help targeting your future campaigns, it’s best to save the referral of your form submissions, so that you will know which sources generated the most traffic.
Give your newsletter a name, such as “Join The LA Geeks Club” (maybe suitable for a tech blog in the area) so that visitors won’t get confused if they see too many subscription forms, wondering if they signed up to the right one. This eye-candy also makes an extra motivation to subscribe.
The beauty in disseminating your subscription forms externally is that it brings exposure without offending the principles of permission marketing, as it’s completely unobtrusive – you purposely put your link in people’s eyes but only who is actually interested will click it. Moreover, this method brings you subscribers passively, without you having to do pains taking work for it.
All in all, a large email subscription base raises your popularity, increases traffic and eventually brings a good ROI to your marketing efforts, which is why you should take great care of the way you feature it. As for any promotional method, there’s always room for innovation and fresh approaches with your newsletter subscription form. Test, test and test again until you find the highest converting concept.
This guest post was written by Laura Moisei, who is a blogging passionate who writes for 123ContactForm web form builder, a service that helps users create effective forms for WordPress, Blogger and more.