Most of the internet marketing reports you buy teaches you the things you should do to be successful with internet marketing. Right? How about the thing you should not do?
I call the things you should not do as internet marketing fallacies.
Let’s see what they are:
You Should Not Spend Mindlessly on Internet Marketing Advertisement
Don’t be a fool to blindly spend all your capital on advertising when you haven’t experimented with different marketing strategies. Few days back, General Motors (GM) pulled off their few million dollar expenditure on Facebook advertisement because they weren’t getting any returns.
Perhaps the Facebook advertising model was not suited for their business. This is the reason why every internet marketing campaign should not be finalized without a lot of experiments.
Unless you are doubly sure of gaining profit from any kind of exorbitant advertising expense made, do not spend.
You Should Not Buy Lists
The other day I was checking out a Facebook group where a guy was selling a database consisting of millions of names, email ids, phone numbers and addresses of Indian mobile customer for less than a hundred dollar!
Just forget for one moment that this kind of business is unethical and think – if you have bought this list, would it serve any purpose? Will this list cater to your target market? On both account, the answer is negative.
Thus, it is always recommended that if you want to build a list, begin your own research, find a target market, and attract this target market to subscribe to your news letter and then market to this subscribed list with relevant products and services. There shouldn’t be any shortcut to building internet marketing lists.
You Should Not Pay For Traffic and Links
Paid traffic and links could have still worked 6-7 years back but Google is extra cautious now and if its search engine finds that a blog or website is suddenly receiving lots of traffic and incoming links, it is highly plausible that Google will ban the blog or website and de-index it from the search engine.
Your efforts will be wasted. Your money goes down the drain. Do you want these to happen?
I know many internet marketers who buy paid links on highly authoritative sites but these are spread out over a period of few months. Same goes with paid traffic. Although personally I feel paid traffic is not good at all because the traffic come from unqualified or sections which is totally different from your business niche; hence, giving you no benefit for the dollars spent!
According to me, paid traffic is always a no-no. And I would still avoid paid links. Rather, I prefer guest blogging or commenting to get a link back to my business blog or website. Isn’t this much better?
The reason why internet marketing is still so popular is because there’s tons of money to be made. It’s not wishful thinking to be involved in internet marketing; but do it with your eyes wide open. Don’t do things which will put your marketing efforts in danger.