WordPress is a powerful option for a content management system (CMS). While it originally was used as a system to make it easy for anyone and everyone to get their own blog up and running, WordPress has evolved into much more than that in recent years. Some of the features that make it particularly useful for use as a CMS include the following.
1: Scheduled Posts
If you are using the blogging features on WordPress as an SEO tool, you may well be contracting out the work of writing that content. This is an effective strategy for businesses that need a lot of content produced. Instead of posting all of this content manually, you can post it automatically. There are plug-ins available that allow you to set up posting as an automatic job completed by the blogging software. WordPress has a feature built into it called cron, which allows for this type of functionality.
If you had a site custom-built a few years ago, you’re probably facing down the specter of having it rebuilt in a mobile version. One of the most significant burdens of having this type of work done is that not every mobile device displays webpages in the same fashion, requiring a lot of work on the part of web designers to accommodate them. Many WordPress themes are responsive. This means that they automatically adjust to accommodate any browser size. This is another feature that makes WordPress very powerful as a CMS.
3: Site Integration
Remember that WordPress has its roots firmly planted in the world of web 2.0. In fact, WordPress is among the first tools developed to make it easy for people to get their own sites online. Today, it makes it easy to integrate social networking features into your site. You can do so using plug-ins or widgets, either of which make it very easy to pull content from social networking giants like Facebook and Twitter. Social sharing features allow you to make it easy for visitors to share your site on their own pages.
Themes and templates make it easy to keep your site consistent between one page and the next. With the right page templates set up, you simply add content and a new page is generated. Provided that all of the HTML you used in the post – if any – is up to standards, you don’t have to worry about errors being generated when you put up a new page.
Getting support for sites that were designed from scratch can be very difficult. Because the designer is likely the only person around who even knows how to operate the site, it’s almost always necessary to contact them to have any changes made, major or minor. With WordPress, there is an extensive amount of documentation online that you can access free. If you’re using premium WordPress themes, they may have additional documentation that provides you with instructions as to how to use their specialized features.
Provided you are using a theme that conforms to World Wide Web Consortium standards for web development, WordPress allows you to put up a website without having to worry about incompatibility issues with some people’s browsers; a powerful advantage for businesses.
Where content management systems are concerned, there are few options as effective as WordPress for businesses. It also works very well for personal sites, of course, and WordPress has a long history of being the system of choice for people with their own blogs. The features listed above and many more are only some of the reasons it works so well.
This post was written by Olga Ionel, who is a creative writer at ThemeFuse.com.