Many people who are starting out in blogging are faced with a tough decision when it comes to choosing a blogging platform. Depending on the goals of your blog, you can choose from one of the many blogging platforms available. However, success in blogging is not solely reliant on the platform chosen, but on how it is used.
The following are some of the factors that you need to consider when selecting a blogging platform.
This is probably the most vital consideration when making a decision regarding the blogging platform to use. You need to think through the following questions:
- Are you seeing yourself blogging in the long term?
- What is your blog’s main purpose?
- Is your blogging a professional venture or is it merely a hobby?
- Are you planning on having ads on your blog?
The answers to these questions will come in handy as you compare the different blogging platforms. For instance, there are some platforms that are better suited for professional blogging, while others are ideal for blogging as a hobby.
Blogging platforms come in a wide range of prices, from free to various paid options. Besides the blogging platform itself, you might also be required to pay for a domain name, as well as hosting for the blog. Different blogging platforms offer varied kinds of service. Some offer the platform, as well as the domain name and hosting at no cost. Others offer the platform at no cost, but you will have to find your own domain name and hosting.
Other costs which you may need to consider when starting a blog include the following:
- Design – Most platforms offer free templates for designing a blog. However, if you want a more unique and professional design, you might have to hire a skilled designer
- Metrics/blog tools – There are several tools you can buy which will be beneficial in your blogging. These could include offline blog posting tools or stats packages
This is a vital consideration when selecting a blog platform. If you lack experience in creating sites or blogs, it is advisable to go for blog platforms which don’t have many technical requirements for setting up. Of course, you could decide to find someone knowledgeable to help you set up the blog, or take time to learn how to do it yourself.
Stand Alone vs. Hosted Blogging Platforms
You need to decide whether you will go for a stand alone or a hosted platform. Stand along platforms allow you to host your blog under your own URL/domain, while hosted blog platforms host your blog under their own domain. Stand alone platforms are best suited for people who want to have more control of their blogging. Blogs can be configured to appear very professional. Hosted blog platforms are for those who just want to have a blog and are not concerned much about having a unique domain name. Contrary to popular belief, it is possible to run a successful blog on a hosted platform.
This post was written by Charles Mburugu, who writes regularly on internet marketing and social networks. He is currently contributing to Web Hosting Secret Revealed, a blog which features Jerry’s WebHostingHub Review, among other reviews.