Here’s the thing. You need to get the most from your Internet business experience. That’s the Gospel, plain and simple. That means you can try all the different social media outlets there are—mix and match a little video in there, and even go a little overboard and have some fun with Flash on your website.
Go ahead, try all those things that are new and innovative and when you’re done having a little fling, come back home and get serious with proven techniques like search engine optimized keywords and links. Now more than ever you need to understand how fundamentally important it is to use these techniques effectively.
That means you need to know what not to do as well as what’s effective. Here’s a few common keyword mistakes that can trip you up.
Not checking out the competition. You need to know what’s working and you need to know who is working it. That’s why you should take a peek at competitive websites to see who’s getting better ranking on the search engines and why. If you’ve got a chance, compete with the same keyword. If you’re butting up against sites you don’t have a chance at, using longer keyword phrases with less competition might be the answer.
Obsessing. Very often people do the research and get one keyword or phrase they use over and over throughout the site. Even when you’re not keyword stuffing, you need to have market specific and traffic drawing keywords working to bring the profits in. Putting all your eggs in one basket doesn’t work very well here.
Compromising on Grammar. Although the search engines like Google are catching up to the people who stuff their content full of keywords to the point it sounds like it was written by people without a command of the language, there are still sites out there that defeat the purpose of seo. By choosing an extra keyword or two that compromises good grammar and by proxy professional content, you stand the chance of being passed over or penalized by the search engines. Even worse, you might escape Google’s clutches but find that you don’t have a decent conversion rate for all the traffic you’re getting since poorly written content makes you look unprofessional to possible clients.
Finally, you need to stay on top of the choices that you’ve made to see how well the keywords are working for you. Remember here that the patterns people use to search for goods and services change and you need to be flexible enough to stay on top of all the changes.
Even the search engines change they way they rank pages and sites from time to time and adapting is a big part of what makes a successful business on the Internet that’s keyword optimized flourish.