Creating a Unique Product Around Your Blog

When some people embark on their first blogging journey, they think that the blog is their sole focus. Certainly, if you are reading this set of articles, you are interested in launching and running a successful blog. While there are certainly several types of advertising that you can try, like how we described in our articles on AdSense and affiliate marketing, there is another method that largely goes untapped by many bloggers.

Have you thought about creating your own product? After investing all that time and effort into developing your blog and building your blog’s brand, it certainly makes sense to capitalize on that increased brand presence by selling a product of your own. This doesn’t mean that you have to maintain any sort of real inventory, though! Digital products are a great way to go for bloggers looking for a way to spread their wings.

A Source of Passive Income

One of the best things about creating your own product is that it provides for a fantastic source of passive income. Some people may view blogging as passive income, but a blog requires maintenance. You have to post new articles, solicit more advertising, actively participate on social media channels, and so forth. Blogging is fun, to be sure, but you have to keep putting in the time.

While you will still spend some time to keep marketing your product, it is much more of a “set it and forget it” type of income source. After the product has been made, you can start selling it by setting up a sales page or offering it through various distribution channels. Even with no additional effort after the initial launch, you’ll likely enjoy a “trickle” of passive income for some time to come.

Write and Publish an E-Book

If you’re already writing all sorts of stellar content on your blog, why not package it all together in a convenient e-book that can then be distributed? Some of your blog posts can be easily repackaged into an e-book, while other posts may require some rewriting or re-purposing to make them fit in the context of an e-book. Either way, most of the hard work has already been done!

You can choose to sell your e-book, both through your site or through online marketplaces like Clickbank. Alternatively, you can opt to give away your e-book as a marketing strategy to get people to sign up for your mailing list. This can be a quick and easy incentive that you can use. Your e-book can easily written and edited in Google Docs or any number of other programs.

Offer a Premium Members Area

Instead of packaging it all together as an e-book, you might consider offering a premium “members area” on your blog where exclusive content can be posted. You can still have your regular blog, which is free to read for anyone with Internet access, but you can also reserve some of your best material for a paid subscription.

This is more of an organic or “dynamic” product than an e-book, because it can be easily updated and evolve over time as the needs of your readers shift and adjust over time.

What Other Products Can You Create?

Let your imagination be your guide! It really depends on your skill set, your area of expertise, and what you want to do. Depending on your chosen niche for your blog, a series of video tutorials may be a great product to promote. Audiobooks are also a good choice, as well as recorded audio interviews with prominent figures in the industry.

If you want to take the plunge into physical products, there is a whole new world of opportunity too. From t-shirts and clothing to travel mugs and desk toys, you can have a lot of opportunity to sell blog-branded merchandise through services like Etsy. The possibilities are, quite literally, limitless.

This blog post is part of the Complete Guide to Blogging. Be sure to visit our Blogging Guide for the full break down of all chapters and posts in this series.

  • 23
  • 4

Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.


  1. Earn from work May 9, 2012
  2. bilal May 10, 2012
  3. Jojo Colinares May 11, 2012