Within the online marketing arena, Google is the undisputed Lord of the universe and content is the altar on which Google makes or breaks a blog.
So what to do if you have just launched a blog and want to attract eyeballs and visitors or even if you have been in the online blogging arena but want to increase your traffic and visitor count. You need to be creative and keep churning out regular content that makes the wheels of traffic rolling.
Here are some tips that will help you in the overcrowded online blogging sphere.
1. Keep it Simple and Natural
Use simple and plain language that the potential visitor understands and is not overwhelmed by difficult words and long sentences. The content should flow naturally and should normally be short and concise. The online visitor is fickle and has a short attention span and long posts may force them to shift. If you need to write a long post, break it into two or three posts. This will keep the user engagement levels high as well. You can also create bullet lists of the various points to be covered in the post to break it down. Paragraphs should be short as you need to break the monotony.
The blog post should normally be about one topic and not cover the whole universe of topics. You have other posts where you can cover the next topic. The content should be focused. Create a natural style of writing and do not copy others. You will find your own style. It should not sound forced and put on.
Enhance the post with images and video if possible. It makes them interesting. The post can have questions, anecdotes, stories and statistics to keep the user engagement levels high.
2. Check the Spelling and Grammar
The post should have simple and plain language and should not have basic spelling and grammatical errors. They spoil the user experience and put off visitors. Always proof read before publishing and use a word processor or editor to write.
3. Title, Keywords and Linking
The post should have a clear and meaningful Title that covers the topic. The Title is not only your attention grabber but is very important from an SEO perspective as well. The post should have clear sub- headings and should be linked to other pages or other informative sources like Wikipedia if required. Don’t stuff keywords but use them judiciously. Don’t go overboard with the internal and external linking in a post.
4. Social Media
With the advent and boom in Social Media, the post should be focused on creating a conversation rather than preaching in a Formal tone. You need to engage the visitor. They should leave comments on the post and you can reply to them. Speak to the visitors and the conversation will flow.
The post should have the various Social Media icons like Facebook, Twitter, Google Plus, LinkedIn so that the user can promote it to other online friends and you can have the maximum impact with a viral effect.
The last but not the least important tip is to be regular and keep updating the blog.
Happy blogging!
This guest post was written by Sofia Williams writes for http://www.toyotaplace.com. Sofia likes to contribute to the online sphere by blogging on a vast variety of topics.
So true Sofia. One important tool these days is the long tail keyword. Not quite used I guess since some tools are dependent on the keyword database, but it’s a powerful tool.
Enjoy blogging indeed! : )
Jojo Colinares recently posted..Chris Farrell Membership Review – The Good, The Bad And The Ugly
True indeed! Simple blog and some keywords are best way to drive traffic.
bilal recently posted..Time Management For Entrepreneurs – Developing Skills, Techniques and Tools
Loved the simplicity of this post. the blogger has defined such easy and doable steps that if a newbie like me follows them all, I am surely going to get decent amount of traffic. After he Penguin update, whether someone likes it or not, one thing is there that Spam will reduce and only quality will survive.
Darin Spears recently posted..pc tv tuner
Content is vital though. Has to be clear, concise and to the point. Just like my comment!
Social Media is good source to getting traffic on your web site and easly promote your website.
ashish recently posted..5 Programming Etiquettes You Should Follow
Thats’s really cool. It’s very informative. Thanks for sharing this post i’ll remind these points in future as I am a new Blogger.
Ashwani Ahlawat recently posted..Mother’s Day: Top 10 Tech Gifts For Your Mother
I liked your article and used it as a link from one of mine “Driving Traffic to Your Business Website.” I can always use advice. I read others’ blogs just to see how they write. I have numerous poems on my site about foods and astrology. Great article.
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