Off-Page SEO
On-page and off-page SEO are indispensable to search engine rankings. On-page SEO is what you do to customize a blog post with header tags, keywords and images. Off-page SEO is what you need to do outside the blog to help rank the blog higher. Here are some useful tips for off-page SEO.
(1) Do a lot of social bookmarking is platforms like StumbleUpon and Digg. The social bookmarking sites are crawled by search engines more often and they do have a very active user base. Bookmarking your blog on these sites will lead to traffic spikes often. Make sure that you don’t share the blog homepage all the time. Whenever there is a new blog post, bookmark them and every 2-3 days, revisit the pages and share again.
(2) Spend time to create forum profiles. Almost all forums are free to register. To get back link from forums, use the blog name as forum profile name. Example: If Zac wants to create forum account in ABC forum, he will give the forum username as Blogging Tips to get a back link like “http….ABC/user/BloggingTips” rather than “http…ABC/user/Zac”. The first link will point straight to this blog; hence, back link created.
(3) It is good to submit blogs on stat based websites like Quantcast and Website Shadow. These WhoIs sites generate free back links and also give free analytical report of registered blogs.
(4) If you are providing any service or selling any products through blog/s, write a Press Release and submit it to high powered free press release sites. The aim is to get indexed in Google News which will lead to higher traffic and free back links. Continue to submit new press releases every 15-days.
(5) Spend some time in submitting RSS feed to RSS aggregators. The feed could be blog RSS, RSS from article directories and web 2.0 RSS links. You can use feedage.com to convert a static html page into RSS format. Some of the best places to submit RSS feeds are bloghub.com, postrank.com, feedagg.com, feedage.com, plazoo.com and icerocket.com.
(6) Apart from blogging, you also need to write articles for publishing in web 2.0 networks like HubPages, Squidoo and Blogger. These web 2.0 properties are definitely high authority sites and links from these platforms work wonders for the blog’s off-page SEO.
Apart from web 2.0 properties, it is also beneficial to submit articles in article directories; however, after Google Panda updates, article directories have lost its value as a prominent off-page SEO tool so use them with discretion.
The purpose of off-page SEO is to connect your blog with various high authority networks so the blog gets more back links, more traffic and higher SERP.
What do you think? Do you follow any off-page SEO strategies?
Great of page seo tricks. But I think the most effective is submitting some articles to web 2.0. As it creates some high quality backlinks, generate good traffic and also can share adsense revenue with the user too.
Yes, even though it is time consuming, developing web 2.0 properties apart from blogging is important. When they are connected with the blog/s, it helps to improve page rank and traffic.
Nice post; these are good tips for improving off-page SEO and climbing in the SERPs. I have always found that guest blogging can give you very high quality links, provided you are willing to take the time to write a good post. And blog networks used to be very effective, but now some are getting deindexed (like Build My Rank), similar to what you mention with article directories.
You are right Andrew. Article directories should be used only if you want to promote products or services, otherwise, there is no need for article directories from a blog’s promotion point of view.
And guest posting is effective only when they are done on high authority blogs, which shouldn’t be decided only on the basis of PR but its MozRank, content quality, comments, reader interaction and other such signals.
Thanks for visiting
These are true because i have applied these methods for quiet sometime.
Some great ideas here, would say use stubmle upon over digg or otherwise as it is clear digg is on its way out.
Digg is great as a news aggregation. StumbleUpon gives traffic
Chitraparna Sinha recently posted..Unraveling Taxation Mysteries for Bloggers – India and USA
Many time we do more onpage and forget the offpage seo totally. The tips you have shared here gives a precise idea on how to do it and get to the top in search engines
Cheers.
Robin.
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Thanks for visiting Robin. I feel more than getting on the top of search engine results, a blogger is more worried up which animal – Panda / Penguin – will Google let lose to horrify us.
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Some excellent SEO tips here. Truly appreciate that.
BTW, you suggest to submit posts in Digg and revisit after a couple of days to share it again. Here by ‘share it again’ do you mean to share the digg post to facebook and twitter or to submit the post again?
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Submitting the posts again won’t be possible because the page is already on record. By ‘share it again’, I meant sharing the Digg post on Twitter and Facebook.
Apart from Digg, it is always good to keep sharing 2-3 month old posts every alternate day.
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Chitraparna you have some good tips. As far as off page SEO is concerned most of the things you have mentioned are very good ways. One thing is really concerning me is the forum profiles. My feeling is that it can harm in the long run. I could be wrong here what are your thoughts. What about link exchange with with similar niches.
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it really helps in improving the traffic and ranking
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Yes, it does Rajesh. What methods are you using?
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