Blogs are only for people who are technically inclined, right? Blogs are nothing more than online diaries where people can vent their feelings, right?
Not at all! In fact, nothing could be further from the truth.
The very concept of blogging has come a very long way since its early days as the online journals of web developers. Whether you are thinking about adding a blog to your company’s overall marketing and public relations plan or you are an entrepreneur looking to improve your reach in the online marketplace, a blog can be a fantastic strategy that comes with a great deal of incredible benefits.
Thanks to incredibly advanced yet remarkably simple blogging software, anyone can have a blog. There’s no need for technical expertise, so anyone can reap the benefits of having their own blog. It’s not necessarily about having a place on the Internet to vent your frustrations; it’s much more about building your brand and marketing yourself accordingly.
One of the greatest benefits is the ability to have your own voice. You can try to do this 140 characters at a time on Twitter, but it is with a blog that you have much more versatility and adaptability, granting you the extra space you need to say what you need to say. In the context of a business, you can address subject matter that may not warrant a press release. You can talk about more casual topics that don’t belong in the main “product page” area on your site. For an entrepreneur, it’s a more personal way to connect with your colleagues and clients.
Perhaps even more importantly, a blog helps you build a following of loyal fans. When you have a static company website, there really is little motivation for someone to visit your website on a regular basis. The web user will only head in your direction when he or she is looking for a specific piece of information, like your business hours. This kind of web traffic is helpful, to be sure, but it’s sporadic at best.
When you have a blog that is updated regularly and frequently, people will feel compelled to come back time and time again to read your latest updates. They say that content is king and they say this for good reason; if you have compelling content on your blog — and there are all sorts of different blog posts that can draw in the readers — then these people will come back. They’ll become loyal to your brand, you’ll increase your overall site traffic, and you keep your brand at the forefront of their minds.
In the past, companies have had to spend thousands or even millions of dollars in an attempt to increase brand presence. They’d expand their advertising budgets to promote their brand and products in newspapers, on the radio, and on television. Thanks to the Internet, the rise of blogging, and the increasing popularity of social media, companies are much better equipped to take these kinds of matters in their own hands and at a fraction of the cost.
And you know how else you can benefit from blogging? It gives you a personal connection to your customers, business associates, and other contacts. They’re people, just like you, and a blog allows you to make that connection.