If you’re like most bloggers or marketers you probably use a lot of content each month, either by writing it yourself or hiring a writer. Are you getting as many miles out of your content as you can? Here are a few tips to maximize your exposure and your content.
Share it! More than likely you have your blog set up to tweet your new posts, but do you go back periodically and tweet it again? You don’t have to stop at sharing it once, especially on a network like Twitter. Make it a weekly practice to go back and reshare some of your older posts. You can reach more readers this way. Many people who use Twitter aren’t on there all the time, they may have missed it the first time you shared.
Email your list! If you have an email list you can share your content with them. This is a great way to stay in contact, especially when you can’t think of anything else to share. Go find one of your best posts and shoot out an email to your readers asking if they’ve read it.
Rewrite older content! This one has been mentioned before, but it bears repeating. You can take several older posts that are related, chop them up and turn them into a new post. Don’t let that old content sit there and gather dust. If you paid a writer for it this is a good way to get more bang for your money. Most articles can be rewritten at least twice, sometimes even 3 or 4 times.
Repurpose your content! You can gather up some older content, freshen it up and turn it into a short report to give away. You can offer it as a new incentive for people to sign up to your email list too. Add it in as a bonus item. You need fresh content on a regular basis but that doesn’t mean you can re-use your old content.
Turn it into tips on social media. Pull small snippets out of your content and share those on Twitter or as status updates. Be sure to link to the orginal post so your followers can go read the whole thing. This should give you plenty of things to tweet about and share with your followers. You can even set up batch tweets in places like HootSuite so your tweets go out at regular intervals. Simply go grab some snippets from your content, upload to a batch processor and schedule it.
Every time you publish a new article think of other ways you can use it to get the most out of it. Don’t simply use it one time and forget it. Spread it around. Go back once a week or once a month and share your older stuff. There are dozens of things you can do with your older material. Get busy with it!