Why Copywriting is Important

Hiring a copywriter or learning to do it yourself is one of the most beneficial things you can do for your online business. Without good copy on your sales pages, it’s likely that your conversions will be very low. Good copy helps move people from the “thinking about it” stage to the “buying” stage. Since you aren’t speaking to people face to face, your copy has to relay your message and your enthusiasm for the product. A good copywriter can reach the emotional element needed to turn prospects into customers.

Here are a few reasons you need good copy:

It’s helps to convince your visitors to take action when they visit your site or your sales page. This helps to convert lookers into buyers. This will help close the gap between your traffic statistics and your sales statistics.

Having great copy can help potential customers like and trust you. This is a huge key in online success. People really do buy from people they know, like and trust. I know that phrase is used over and over, but it’s so true. It can mean the death or success of your business.

Good copy helps “sell” the benefits of the product you are offering. People want to know what’s in it for them. Your sales copy should convey that message loud and clear so the customer knows exactly what to expect and how it will help them solve their problem.

What makes great copy?

Most people think of copy as simply a sales pitch. It is and should be much more than that. It should have your personal experience written into it. The potential buyer needs to hear a personal side to the story as well as the benefits they can receive.  Experienced copywriters can find a unique angle that the readers will relate to. They are also masters at weaving this into the sales writing. However, you can do this yourself since you have personal experience with the product you created.

Sell to the Heart.

When you find something that customers can relate to you can appeal to the readers’ emotions.  It’s a well known fact that people buy with their emotions. They will buy from a heart felt response and then justify the purchase later on. The majority of people do not purchase with their rational mind. It only kicks in after the purchase when they are going through the product. If you use good copy and over-deliver only quality, your customers don’t have to rationalize their impulse buying later.  Using great copy will dispel objections before they can surface.

Make it Conversational.

No one wants to feel like they are reading a technical manual before buying a product. They need to know a real person is behind the message. To do this, you need to write the material as if you were talking to them face to face. This doesn’t mean you can’t use bullet points and short, concise sentences. However, the bulk of your copy should be you speaking to the potential buyer.

Whether you hire a copywriter or learn to write it yourself, you can’t go wrong with good sales copy. It will help people like and trust you and also increase your conversion rates. In an online business you need those conversion rates!

image credit: http://lukelimblog.com/beat-your-competitors-and-increase-sales/

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