Blogging Tops Advertising as Highest ROI for Online Marketing

Do you realize what you’re blogging about has more ROI worth to your business then traditional advertising does?  According to a study done by Hubspot about one of their clients.

Truth be told, this company has made great progress implementing an inbound marketing strategy using HubSpot’s internet marketing software.  In addition to using the software they also hired a PR agency that wanted to help them make a big splash. The company purchased 3 in-game and 17 pre-game and post-game spots in its local market at a total cost of $54K.

The ads used a tracking phone number — which means the business knew which incoming calls were a result of the commercial — and encouraged viewers to visit the company’s homepage; other than that, there was nothing in the ad campaign integrating the offline efforts with their website or another online presence like social media. According to Nielsen Ratings, their ads were seen by 2.8 million viewers.

Results:  11.8% spike in traffic on Super Bowl Sunday. See example below.

 

During that same time they ran a Super Bowl add paying upwards of $1 million dollars for a 20 second spot.  They tracked both individually and saw that the blog posts and video marketing generated 10x the traffic then the Super Bowl ad.  Basically, they spend $42K on blog posts and video marketing and got 10x less results out of this.

These blog posts and video blog posts also helped it’s increased its organic traffic by 567% and its overall traffic by 583% in less than a year.  This is crazy growth for this company.  If any of you are blogging, keep up the good work and keep doing it.  It will be far more valuable then anything else that you could be doing!

WebWiz - February 13, 2012

“Basically, they spend $42K on blog posts and video marketing and got 10x less results out of this.” This doesn’t make sense. Did you mean to say 10x more and not less?

Chris - February 14, 2012

While I agree with what you are saying — blogging is important and there is a very hefty ROI that comes along with it — there are a lot of variables missing, and to say, “Do you realize what you’re blogging about has more ROI worth to your business then traditional advertising does?”, is a little to broad of a statement. There are too many variables involved and this does not apply to all businesses. Kudos to Hubspot for landing that account and seemingly making it a success. Thanks for sharing!

sumon Ahmed - February 15, 2012

This is a great post to me. And The post is really very helpful to me also, Because i am a new blogger. So, from the post can help me to build up my Blogging experience.
Many thanks for sharing the great post and for making such a Awesome helpful site for Blogger.

Thanking you
Sumon Ahmed

sharad - February 16, 2012

That blogging tops as Highest ROI for Online Marketing is great news for me. I have started my online business recently through a blog and this is always a great news for me though I have long way to go.

Bill - WebOutsource - February 16, 2012

Blogging is amazing, but not at all easy to win at… The entry barrier is so low that you really need to be relevant and original, otherwise it’s the sea of ignorance… :D

mike - February 17, 2012

Thanks John… Yes, unfortunately we believe in the ROI of blogging. Generally our company began blogging to show our clients that it could be done. That regardless of how little time you might have taken 30 minutes a week to write a quality blog was worth it… 2 years later we’ve found out that it’s meant a great deal to us not just to our clients.. I blog not cuz I love it but because it’s just good for business!

Hangar - February 17, 2012

Which primarily relate to advertising publishers earn really good. Companies could keep a good amount of how much interest rates certainly does not want to come to them easily from the beautiful sites and publishers will be able to reflect the publisher.

Nimsrules - February 18, 2012

Great post. Yes blogging has proved to be a magnet for visitors/consumers and has been effectively moulded to serve as a digital billboard if u may say so.

Construction Jiggy - February 20, 2012

It’s good to know that all of our blogging work is hopefully going to pay off. It might take some time but in the end it could make a huge difference.

real estate agent in india - February 22, 2012

This is a really good post. Must admit that you are amongst the best bloggers I have read. Thanks for posting this informative article.

Latest Designs Of Sofa - February 25, 2012

Thanks John Rampton.
I guess I am always looking for the magic formula to express lifetime value of SEO. But that is chasing a dream as every situation is different, and you need real sales/conversion data in order to predict accurately. Great post though!

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