Mastering PPC

Technology is intended to help humanity in its day-to-day existence, and it usually does.  For instance, the article but I am typing at the moment will soon be posted on the Internet by my employer.  My ideas will be read by millions, because of technology.  Furthermore, I am not even typing this article at the moment.  I am speaking into a microphone, and my computer is recording the things that I am saying.

Technology sure is wonderful.  However, technology can also be a hindrance, particularly in the realm of business.  For example, all of us are familiar with online and pay by phone payment programs.  How many times has it been a mistake at the bank, because your Internet connection was too slow to process a bill before your session “timed out” to use the computer parlance.

Likewise, how many first-rate in minutes and hours have you spent on the telephone talking to a computer, who with its monotone, robotic, in human voice kept repeating “, I’m sorry, I didn’t get that. Please enter or say your account number now” it’s so frustrating that it makes you want to scream.  At times you probably wish that you could reach the phone, and strangle the automated voice at the other end.  Isn’t life wonderful?

Based on this information, it is safe to say that people have varying opinions on the utility of technology.  Some people have been in business for years, and there are quite skeptical about using the Internet to improve their business.  This is understandable, due to the ineffectiveness of older Internet-based advertising schemes such as mass e-mailings and pop up advertisements, which are both ineffective because they are seen as annoying nuisances by many Internet users.

In light of this general consensus regarding the annoying nature of these two previously mentioned Internet-based advertising techniques, many website administrators and software Internet browser creators have begun to develop applications and programs are specifically designed to filter out spam and disable pop-up advertisements on their sites and within their browsers.

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Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.

One Response

  1. yodi January 30, 2012